Dell expands CSR programme
The computer firm Dell said recently it had made considerable progress in its 2013 fiscal year with programmes that deal with corporate social responsibility.
Environmentally, it achieved its goal of collecting up to 1 billion pounds of electronic waste a year ahead of schedule. It has also recycled more than 170 million pounds of end-of-life computer equipment globally, taking the company past the 1 billion-pound take-back goal set in 2008. The company also expanded its use of recycled-content plastics by using 7.8 million pounds of recycled-content plastics in its flat-panel monitors and OptiPlex desktop systems – a 6 per cent increase over the previous year.
In addition, Dell doubled the number of global facilities purchasing 100 per cent of its electricity needs from renewable sources. Dell’s global renewable electricity purchases totalled 22.6 per cent of the company’s total energy consumption.
For communities, it enabled the American Red Cross to change its disaster response by launching the Red Cross Digital Operations Centre (DigiDOC), the world’s first social media command centre for humanitarian aid. DigiDOC was successfully activated during Hurricane Sandy, Hurricane Isaac and several other natural disasters during 2012.
"At Dell, we truly strive to put our technology and expertise to work where it can do the most good – whether it’s influencing cancer research, aiding in the event of a natural disaster, or making it easier for our customers to reduce their environmental footprint. We are committed to giving others the power to do more by catalysing the best of what we do," said Trisa Thompson, vice president, Corporate Responsibility.
