PPTV signs deal with GMM Z for live Bundesliga broadcasts
In an effort to improve its audience ratings during the rest of the year, PPTV's high-definition TV channel has entered a long-term partnership with the country's leading pay-TV operator, GMM Z, to broadcast live matches from the Bundesliga - Germany's pr
Chirdsak Kukiattinun, chairman of CTH’s executive committee, described this collaboration as a cornerstone partnership whereby the two companies would jointly conduct marketing activities across media platforms. GMM Z is a member of CTH.
Of the total 380 live matches in the Bundesliga, PPTV HD will bring 34 live matches to its audience. GMM Z will share revenue from the live telecasts of these selected matches with PPTV.
PPTV projects sales of advertising and sponsorship packages worth Bt15 million each. Six main sponsors are expected to ink the deals, generating at least Bt90 million in revenue.
Kematat Paladesh, president of Bangkok Media and Broadcasting, the operator of PPTV, said Bundesliga was among the world’s top three football leagues, after the English Premier League and Spain’s La Liga.
“Having such a top league will reflect our strong selling point as a TV station targeting premium mass audiences. The live telecasts of these games could help improve PPTV’s audience ratings in the fourth quarter,” he said.
He also said he would like to see PPTV boosted by improved ratings into the second tier of TV broadcasters, which would give it better bargaining power with media agencies.
As a newcomer, PPTV is currently ranked in the third tier among the 24 digital terrestrial TV operators, while incumbent analog broadcasters Channel 7, Channel 3, TV5, Modernine TV and NBT (Channel 11) are considered the first tier in the Bt70-billion market. A group of satellite-TV operators that transformed into terrestrial-based digital TV players are in the second tier.
Besides focusing on entertainment programmes, PPTV aims to enhance its strong presence in sport content, which represents about 10 per cent of its airtime.
This year the company has budgeted about Bt1 billion for content development.
