Lazada hits billion-dollar sales mark
Lazada, the leading online shopping and selling destination in Southeast Asia, reached US$1 billion in annualised gross merchandise value last month, just three years after its launch in March 2012.
The firm says its performance stems from its focus on providing customers with an effortless shopping experience with mobile and web access, multiple payment methods including cash-on-delivery, customer care and free returns, and retailers with access to 550 million consumers in six countries through one retail channel.
Lazada Thailand recently celebrated its third anniversary with a campaign that drew close to four million visits to its sites and mobile applications from March 24-26.
Shoppers were treated to "three days of bargains" including storewide discounts and bi-hourly flash sales. They ended up ordering over 161,000 items.
With a special focus on the mobile and social consumer, Lazada Thailand saw more than 55,000 mobile app downloads over the three-day period, contributing over 1 million downloads to date.
It also added more than 12,000 Facebook fans, bringing the total to over 2 million.
"We are very proud of the success of the last three years, and are very grateful to our customers and retailers in Thailand for their ongoing support.
"We will continue to improve our shopping experience to be synonymous with effortless shopping and be the one-stop shopping and selling destination in Thailand," CEO Riccardo Basille said last week.
Besides Thailand, Lazada Group has a presence in Indonesia, Malaysia, the Philippines, Singapore and Vietnam.
