LCCs and hybrid airlines to compliment Star Alliance's network
Star Alliance, a global airline network, has introduced the connecting partner model to expand its services via low-cost and hybrid airlines.
Under this new concept, selective routes operated by “low-cost” and “hybrid” airlines will be able to connect to the network, to allow customers of Star Alliance member carriers to select from an even wider choice of destinations and flights.
“With this innovative concept, we are breaking new ground. We see a definite trend of convergence between the ‘traditional full service’ and ‘low-cost’ business models in the airline industry,” said Mark Schwab, chief executive officer of Star Alliance. “At the same time, our customers are telling us that they need access to markets where we do not yet provide ideal coverage. In many cases network carriers are not in a position to fill this gap and hence working with future Connecting Partners will allow us to provide an extended network to our travellers.”
The network, established in 1997 by five airlines including Thai Airways International, welcomes only premium airlines as its members. Their customers can benefit from services and facilities including lounges each member provide at major airports. The network now encompasses 27 member airlines.
Customers travelling on an itinerary which includes a transfer between a Star Alliance member airline and a connecting partner will be offered Alliance benefits such as passenger and baggage through check-in. Moreover, Star Alliance Gold Card holders will enjoy a tailored set of privileges in line with the different product offerings of the individual connecting partner.
Connecting Partners will enter into bilateral commercial agreements with selected Star Alliance member airlines, which may include additional Frequent Flyer Programme based privileges.
In return, they must adhere to the network's operating standard.
South African low-cost airline Mango has been selected as the first connecting partner, expected to offer service in the first quarter of 2016. The airline has grown its fleet from four in 2006 to 10 Boeing 737-800 aircraft, operating between South Africa’s key domestic points as well as between Johannesburg and Zanzibar. The carrier remains the only African airline to offer on-board Wi-Fi. In addition, Mango has been recognised for its customer service excellence by various awards, including the World Travel Awards and Skytrax.
