IBM launches solution for cognitive business
IBM Thailand has launched the computing industry’s first consulting practice dedicated to helping clients realise the transformative value of cognitive business. The company is now working with retailers and banks to adopt cognitive business solutions o
Parnsiree Amatayakul, managing director of IBM Thailand, said there had been transformational progress this year with the proliferating adoption of the cloud, analytics and social media.
Next year, IBM foresees the convergence of three massive shifts at the intersection of technology and business. These are a world awash in data, 80 per cent of which is invisible to today’s computers; a world reinvented in code, with the cloud the platform for new digital builders; and the advent of cognitive computing.
She said cognitive business would be a new era of technology, a new era of business and a new era of thinking. This model offers deeper human engagement, elevated expertise, cognitive products and services, cognitive processes and operations, as well as intelligent exploration and discovery.
IBM Cognitive Business Solutions extends the company’s established market leadership in this type of business. The new practice draws on the expertise of more than 2,000 consulting professionals spanning machine learning, advanced analytics, data science and development, supported by industry and change-management specialists to accelerate client journeys to cognitive business.
Cognitive represents an entirely new model of computing that includes a range of technology innovations in analytics, natural language processing and machine learning. Industry analyst firm International Data Corporation predicts that by 2018, half of all consumers will interact regularly with services based on cognitive computing.
“Clients know they are collecting and analysing more data than ever before, but 80 per cent of all the available data – images, voice, literature, chemical formulas, social expressions – remains out of reach for traditional computing systems. We’re scaling expertise to close that gap and help our clients become cognitive banks, retailers, automakers, insurers or healthcare providers,” Parnsiree said.
IBM provides about 30 cognitive-based application programming interfaces (APIs) that incorporate IBM Watson technology. It aims to increase that number to 50 by the end of 2016.
IBM is positioning itself to support what it sees as growing interest in the use of APIs to effect digital transformation in the banking, retail, supply-chain, healthcare and telecom industries.
