Prime Medica Group expanding its plastic surgery services

“Plastic surgery is now well received by Thai consumers. [It] is almost becoming a new norm in the society after an influx of South Korean culture via various forms ranging from TV series, music and cutting-edge plastic-surgery technology,” chief executive officer Aliza Inthaseni said yesterday.

Thailand is also well known as a regional hub of medical tourism, including for plastic surgery. In Thailand alone, the value of the plastic-surgery and beauty-enhancement market is estimated at Bt30 billion with tremendous growth of 20 per cent a year. This presents a huge opportunity for both new and existing players in the market.

To capitalise on this growing opportunity, Aliza said her company was planning to become a holding company for a holistic beauty and plastic-surgery service. 

This year, the company partnered with JW Plastic Surgery, a top-ranked beauty clinic in South Korea, to establish two branches in the Kingdom in 2016.

Under this partnership, which also covers Cambodia, Laos, Vietnam and Myanmar, the clinic will provide plastic surgery for noses, faces, eyes and breasts by well-trained Thai doctors to the same standard as in South Korea. 

The company hopes to have about 30 to 50 patients this year. It will also be able to transfer some Thai patients and from neighbouring countries who wish to have an operation in South Korea. 

Each JW Plastic Surgery clinic needs at least Bt20 million to establish. By the end of this year, Prime Medica targets revenue of Bt45 million. 

The Thai company is also planning to build a beauty centre at Siam Square that will also provide the latest technology from JW Plastic Surgery. 

The company will construct an eight-storey hospital on 2 rai (3,200 square metres) on New Phetchaburi road. The hospital project will cost about Bt700 million to Bt800 million, and is expected to be completed in three years.