The International Trade Promotion Department has filed requests to have Thailand Trust Mark registered in 58 countries, to further strengthen the exports of Thai goods and services.
The trademark has been registered in 47 countries including the European Union, Australia, Japan, China, South Korea, Malaysia and Singapore, said Malee Choklumlerd, director-general of the department. Among the countries where the requests are being processed include the United States, Cambodia, Laos, Indonesia and Russia.
The trademark is aimed to further internationalise the image of Thai products and services.
"In comparison, Thai products and services have been recognised globally for quality and value for money," Malee said. "Thailand Trust Mark is to emphasise quality in terms of production, environmental concerns and labour standards. Items with the trademark have been well selected, recognised for the premium quality and reliable production standards. The trademark is a marketing and PR tool awarded to qualified business operators, to further enhance Thai products and services' competitiveness in the global market."
To promote the trademark, campaigns have been launched in several countries: for example, a fair at Mark & Spencer in London to promote Thai fruits and some Thai food products to British consumers. Over 18 Thai products were also exhibited recently in Tokyo. More campaigns were launched in Phnom Penh, Manila, Yangon, Ho Chi Minh City, Kunming and Vientiane.