Thailand Post boost for promising local companies
THAILAND POST Co is providing support to promising community products by promoting them on its e-commerce website and charging them lower delivery fees as part of its backing of the government’s Pracha Rath economic stimulus policy.
The state agency’s chairman, Lt-General Satit Pittarat, said that Phitsanulok was the first province Thailand Post was supporting under the initiative before expanding it to other provinces. Thailand Post classifies the products it supports under A, B and C classes.
The A class features high quality and appealing packaging. Thailand Post promotes the class on its e-marketplace and charges customers lower delivery fees.
B-class products are good quality but need better packaging. Thailand Post seeks ways to help the product owners develop attractive packaging and then their products receive the same support as A-class products.
Thailand Post works closely with the producers of C-class products to develop product quality and quality packaging so they can be classified as A-class products.
Thailand Post is currently supporting seven community products in Phitsanulok. One of them is the Wink-branded leather and shoe-polish wax.
Suriyaporn Nipornram, the owner of the brand’s producer Surini Innovation, said her business was inspired by her five-year-old daughter, who hated to polish her school shoes because of the strong smell of the wax. Suriyaporn, 36, researched how to make environmentally friendly natural wax at her home two years ago while she was doing her PhD in chemistry at Naresuan University.
She launched her first natural wax product last year, with her products available only in Phitsanulok at present. The products have been patented. Early this year, Thailand Post approached her to join its Pracha Rath project and helped her develop appealing packaging and a marketing campaign.
She hopes the project will result in her products becoming well known nationwide.
