Thai team runner-up in short-video competition

Why five minutes? Because that reflects the current online video trend where short-form content dominates the mobile market. Users demand content that can be consumed on the go. The competition was designed to represent this change.
The finalist round in Singapore featured 12 teams from six countries, including two Thai teams. Six judges from each of the countries decided the winner based on four factors: originality, storytelling, cinematography and quality of production.
The prize-winning Thai entry was called “Hello Gorgeous”, and it told the story of a young girl, Nut, who explores northern Vietnam with a new group of friends, dressing up in unique themes everywhere they visit to strengthen their friendship.
“I was amazed. We didn’t expect to come this far. In the beginning, we made this video just to document our travels,” said Pawarisa Tangtulanon, the “Nut” featured in the film.
The grand winner was an Indonesian team, picking up a $30,000 cash prize. Their film, “Rotasi”, was about a photographer who embarked on a journey of discovery after fighting with his best friend and girlfriend.
The theme for the 5-Min Video Challenge was “Connective Lives”, a broad phrase that has inspired many different creative directions. There were more than 600 video submissions from the six countries, with only two finalists selected to represent each country.
Singtel and AIS organised this competition to attract content creators to contribute to their platforms, because video content is the fastest-growing online market. Oliver Foo, vice president for business development at Singtel, estimated that by 2020, 70 per cent of all content consumed online would be in the form of video.
Pratthana Leelapanang, chief marketing officer of AIS, said Thailand was seeing this shift as well. Currently, 80 per cent of AIS mobile data is used for video consumption from online platforms. Therefore, AIS aims to extend its partnerships directly towards individual content creators, in addition to the large entertainment corporations.
The videos of the winners, runner-ups and finalists will be screened on Singtel affiliates’ platforms worldwide, reaching 630 million customers across Asia, Africa and Australia.