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Allianz Ayudhya, Line TV Thailand launch online programme ‘Salvo Go Munich’

May 24. 2017
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By The Nation

3,090 Viewed

Allianz Ayudhya has partnered with video-on-demand platform Line TV to launch an online reality programme called “Salvo Go Munich”. 

The 10-episode programme features the story of Thai teenagers nationwide competing to be Thailand’s representatives at the Allianz Junior Football Camp with FC Bayern in Munich, Germany. 

Other than giving a chance to young Thais to live their soccer dreams, the programme aims to inspire them to dare to take their chances, and make their dreams come true, the organisers say. 

The first episode was this Wednesday, and it will be on air every Wednesday a 5 pm, exclusively on Line TV.

Patchara Taveechaiwattana, chief market management officer at Allianz Ayudhya Assurance, said “Salvo Go Munich” featured the story of the recruitment process of youngsters aged 14-16 who want to become one of the four chosen to join the Allianz Junior Football Camp in Munich. 

The objective of the programme is to create awareness of the project, as well as to inspire youngsters who dream of becoming a professional soccer player, not to let go of the dream and dare to take a chance. 

The programme is being aired on Line TV as the platform is popular among the target audience.

Each of the 10 episodes of “Salvo Go Munich” shows the backgrounds, dreams, and commitments of children from different regions of Thailand. The audience will be able to see how they overcome challenges to get to their dream. 

At the end, eight teenagers with high scores plus one from a popular vote will pass through to the Asian AJFC Camp in Bali. There, the top four finalists will be selected as the Thai representatives joining the AJFC Camp in Munich, where they will have a once-in-a-lifetime experience with FC Bayern, be trained by the youth coach, visit Allianz Arena and meet new friends from more than 20 countries.

Dan Zonmani, content business director at Line Thailand, said: “Line TV has an increasing viewership which aligns with the popular trend of smartphone usage – making Line a key channel for content creators. However, we have certain criteria to select proper content with uniqueness and freshness to air via our platform. 

“Also, the content needs to match well with our target audience. As a video-on-demand platform with exclusive content, Line sees this partnership as a benefit for the users, especially the young generation being able to pick a wide array of content and serve the needs of sport fans, which is aligned with Line’s direction to focus on sport content. 

“We hope the programme will get good feedback from young sport lovers and at the same time will inspire the audience to dare to take a chance just like the peers in the programme.”

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