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Line man celebrates first anniversary, aims to be No. 1 in Thailand

Jun 07. 2017
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By The Nation

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Line Man, an on-demand-assistant service, marked its first anniversary by announcing its success as the country’s No. 1 food delivery service with four lifestyle channels – food delivery; messenger; convenience goods, and postal 24 hours daily.

Ariya Banomyong, managing director of Line Thailand said, “Nowadays, over 44 million Thais or around 70 per cent of the entire population are reported to use smartphones. On average, a Thai smartphone user spends over 234 minutes or around 4 hours screen time per day and 94 per cent of smartphone users use Line. 

“These figures signify a changing trend of information intake. All industries in Thailand are trying to catch the trend by adapting online platforms to their industries especially in e-commerce and online food delivery. 

Ariya said although smartphone is necessary for Thais, it is clearly an offline world for the e-commerce and food delivery industry. 

Currently, the e-commerce market is only 3.8 per cent of the total retail industry while online food delivery service is only 4.9 per cent of the total restaurant industry. 

“The new generation of business operators, therefore, see Online-to-Offline [O2O] as a new business opportunity by applying the perks of online communication to a solution of time and financial restraints as well as facilitating access to products and services in daily life eg restaurants, commerce, grocery, delivery and transportation,” Ariya said. 

“In 2017, there are more than 40 O2O applications compared with less than 5 O2O applications in 2012. This is behind Line Thailand’s ongoing efforts to develop our business platform in response to the demand of O2O users’ and business’ needs,” Ariya said. 

“As the first local development service from Line Thailand, by Thai people for Thai people, Line Man has offered personal assistant services through the application which covers every lifestyle. Furthermore, the application fulfills business solutions for Thai entrepreneurs in order to expand their brand visibility and increase traffic for their products and services,” Ariya added.

In a year since its inception, Line Man had reached a major milestone in Thailand with over 500,000 users per month, Ariya said.

In 2017, Line Man plans to introduce new services in response to customers’ increasing demands, Ariya said. “We aim to be Thailand’s number one on-demand assistant service in all categories.”

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