asap announces new pay-per-use car rental application.

asap Go uses the application to enable car sharing for its pay-per-use car rental business. Target customers include corporates in office buildings.
Songvit Titipoonya, the chief executive officer and owner of asap, revealed that the company is seeking to better maximise its existing fleet of more than 10,000 rental cars to seek new customer bases through introducing asap Go.
The pay-per-use service also differentiates the company's products from those provided by other companies in the industry, as well as improves corporate customers' cost control efficiency and allows customers to self-monitor car use.
"The launch of asap Go’s’ car-sharing platform is a groundbreaking move in Thailand's car rental industry, as it will enhance customers’ convenience and satisfaction considerably. It will also allow customers to manage car rental costs efficiently whilst asap to manage its fleet to maximise revenue and achieve growth targets", said Songvit.
Pitchapat Titipunya, asap Go project manager, added that the company has partnered with haupcar, a Thai start-up application developer, to launch asap Go Powered by haup.
The company said asap Go customers who are corporates can allow their employees to use the application by downloading and registering. Users are able to book a car and unlock the car through the application, it added. 
It said asap Go is used by corporate customers in six office buildings - Column Tower, Interchange Tower, Supalai Grand Tower, Jasmine Building (Asoke), Metropolis Building (Sukhumvit 39) and 42 Tower. 
It aims to expand that to 30 buildings by the end of this year.
In line with the pay-per-use rate, the company said customers are charged at the start rate of TB50 and then according to the distance travelled and the duration of the trip.