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business

Briefs


Nuntawan named head of Commerce Ministry

The Cabinet yesterday appointed Nuntawan Sakuntanaga as permanent secretary of the Commerce Ministry.
Nuntawan is serving as director-general of the Internal Trade Department, under the ministry.
The promotion takes effect on October 1.

CLEAN HANDS

PTT backs Integrity Pact
for key energy projects

General Anantaporn Kanjanarat, the Minister for Energy, has presided over the signing ceremony for memorandums of understanding (MoUs) on the adoption of the Integrity Pact for the Fifth Transmission Pipeline Project (Phase 2) and the new LNG Receiving Terminal Project in Rayong. 
Piyasvasti Amranand, chairman of PTT Plc, said PTT had been adhering to the pact, which was introduced in 2015. 
As a tool to prevent corruption in public contracting, the Integrity Pact ensures that all activities between a particular government agency (the project owner) and bidders are handled in a corruption-free manner and the disclosure of important project information is transparent.
This year, the Fifth Transmission Pipeline Project (Phase 2) and the LNG Receiving Terminal Project in Rayong were selected by the anti-corruption cooperation committee to be part of Integrity Pact. The MoUs were also signed by nine guests from the public and private sectors as observers.
The MoUs regarding the adoption of Integrity Pact for the Fifth Transmission Pipeline Project (Phase 2) is a mutual agreement between PTT and eight interested bidders in purchasing invitation-to-bid documents. The project was approved by the Cabinet on October 27, 2015, with the purpose of increasing national energy security and expanding the transmission capacity of natural gas pipeline network from the east to the west. 
The MoUs regarding the adoption of Integrity Pact for the new LNG Receiving Terminal Project in Rayong is a mutual agreement between PTT and six bidders. 
The project was approved by the Cabinet on December 8, 2016, for construction of a berth and an LNG terminal with storage capacity of 7.5 million tonnes ar year. With a budget of Bt38.5 billion, the LNG Receiving Terminal Project is expected to being operating in 2022.

STREETWISE

Chang gets behind urban 
art for Vietnamese push

Beer maker Chang yesterday launched its Chang Urban Pulse marketing campaign in Vietnam yesterday. It comes as part of its foreign expansion drive, especially in Asean countries.
The company presented the campaign concept of “Discover the Unexpected Experience” to showcase Thai urban art to the world through street art, among other activities.
 The company has made inroads into Vietnam, targeting young people in a bid to grow its customer base there, said Chang’s global marketing director Ronnie Teo.
“As Thailand’s leading beverage brand with a global branding aspiration, Chang has kept up the pace in the area experiential marketing in a bid to build its brand internationally,” Teo said. “Vietnam is a high-potential emerging market that is seeing impressive economic growth.”

TRANSFORMERS

Coolism sets aside budget
for radio station rebranding
Coolism Co Ltd, a subsidiary of RS Plc, has set aside a marketing budget of Bt20 million in July and August to rebrand its radio station COOLfahrenheit, the company’s managing director Prinn Muensuksaeng said yesterday. It aims to boost revenue from the radio business to Bt500 million.
COOLfahrenheit is presenting content on its online and offline platform under the concept “Coolism 4.0 Beyond” to target what it calls Gen C people. “The brand will branch out from being on the radio on FM93 and present content directly to its audience, both online and offline, under the concept Coolism 4.0 Beyond,” the company said.
“The business will become a ‘digital soundation’ targeting Gen C people, aged between 20 and 44 years, who spend a lot of time online.
 “In the first phase of the rebranding effort, the company will use a digital transformation strategy to change four main pillars.
“Together with Nielsen Media Research (Thailand), it will adopt the Digital Content Rating method, and become the first in Asia, and the third in the world, to use radio online rating, following the US and Australia. 
“It will measure its rating real-time on its online platform to benefit and assure its advertisers and agencies, in order to convince them to advertise more, because they can see how many people they are reaching in a transparent, precise, and clear manner.”

GIRL POWER

NokScoot backs tourism 
push targeting women

Low-cost airline NokScoot is offering privileges in support of a Tourism Authority of Thailand campaign known as “Women’s Journey Thailand August 2017”. 
The campaign aims to encourage women travellers from around the world to enjoy a range of activities, special deals, discounts and privileges throughout August.
Special airfares start from Bt2,499 per sector for women purchasing tickets for two or more people travelling together. 
The sale period is August 1-6, for travel from August 1 to December 20. Women passengers will enjoy priority boarding on all flights from August 11-13.

GOING PLACES

App helps to keep car 
rental business on the go

Synergetic Auto Performance Plc (asap), a provider of integrated car operating leasing services to corporate customers, has introduced the asap GO application to enable car sharing for its pay-per-use car rental business. 
Target customers include corporate workers in office buildings. 
“Currently, asap GO plans to launch at six buildings and up to 30 by the end of this year,” the company’s chief executive officer and owner Songvit Titipoonya said at press release yesterday.
Pitchapat Titipunya, asap GO project manager, said the company had partnered with haupcar, a start-up application developer, to launch “asap GO Powered by haup”. Users are able to book the car, and unlock the car through the application. The company began the service in early July at six office buildings: Column Tower, Interchange Tower, Supalai Grand Tower, Jasmine Building (Asoke), Metropolis Building (Sukhumvit 39) and 42 Tower. The company’s service locations will expand to 30 locations by the end of this year.
Customers are charged according to the distance travelled and the duration of the trip, the company said. 

Emirates woos Thai 
travellers with free visas 
Thai passengers flying to Dubai with Emirates are eligible for a free visa for a limited time, making it even easier for them to visit the UAE, Emirates said yesterday.
 Thai travellers who book return tickets from Bangkok or Phuket until August 14 for travel until the end of November will qualify for the free visa worth Bt3,000. 
Fares to Dubai start from Bt16,730 in economy and Bt48,180 in business class.

HEALTHY INTEREST

Medical fair gears up
to welcome visitors

Thailand will host the Medical Fair Thailand exhibition from September 6-8 at Queen Sirikit National Convention Centre.
The event will have 700 international exhibitors from 45 countries. They will present more than 5,000 medical and healthcare products, equipment and solutions to a targeted audience of 10,000 medical and healthcare professionals.
This highlights the exhibition’s “position as the region’s No.1 trade exhibition for the medical and healthcare sectors”, said Gernot Ringling, managing director of Messe Dusseldorf Asia.
He added that Thailand’s “positioning as a leading medical and healthcare hub will be further enhanced as the country gears up for Thailand 4.0”, where value creation and innovation is set to take centre stage.
 

Published : July 18, 2017

By : The Nation