SCG updates flagship Bangkok store
Building materials and home solutions company SCG is spending Bt13 million to renovate its flagship Bangkok store SCG Experience. The enhancements include renovation of its 6,200-square-metre display space to accommodate a full array of quality brands, as well as additions to its one-stop service operation.
The renovations include areas highlighting innovations in living technology, eldercare, bathrooms and sanitary ware.
Customers can seek free advice on home and living from SCG architects and take advantage of a fulfillment service for “convenience, ease and complete availability in one stop”, a company statement said.
A year-round series of sales promotions and marketing activities is being launched with a target to attract 19 per cent more visitors than last year.
The renovation spans three floors. The “Living Solution” zone on the first floor allows customers to compare spaces with and without air flow and ventilation systems that can be controlled by mobile apps.
Also on the first floor is the updated “Edlercare Solution” zone, which features products designed to give older people more mobility and fewer challenges in the home.
The second floor features the “Cotto Bathroom Showcase”, with tiles, sanitary ware and plumbing innovations, and the third floor has the “Product Variety” zone featuring building materials ranging from cement to timber substitutes.
