At A Glance

South Korean e-commerce operator 11street has joined with Football Thai Factory Sporting Goods (FBT) to launch the “FBT First Launch: SEA Games Collection” promotion for the 29th South East Asian Games. Available in the promotion are licensed SEA games products including jackets, polo shirts, t-shirts and caps. “Sport fans shouldn’t miss this promotion as it gives 20 per cent bonus coupons for shopping with 11street from now through August 31,” the company said.
 Monchai Chokephaibulkit, deputy managing director of Football Thai Factory Sporting Goods, said: “FBT is honoured to be the platinum sponsor of the 29th South East Asian Games which will be held from August 19-30, in Kuala Lumpur, Malaysia. 
“The move helps promote the Thai sport industry in Asean. This August, FBT is delighted to launch the SEA Games merchandises on 11street’s online platform. We are also launching our FBT Official Store on 11street for the first time to allow sport enthusiasts and FBT fans to shop FBT products more conveniently.”
 Yun Chang Sung, vice president of sales of 11street Thailand, said: “To ride along the upcoming SEA Games trends and to celebrate the launch of FBT Official Store on our platform, 11street and FBT together introduce ‘FBT First Launch: SEA Games Collection’ to give 20 per cent bonus coupons to FBT fans to shop the SEA Games collection. And in the future, we will continue working with FBT to offer more of interesting and exciting promotions and discounts to our shoppers.”
 “The promotion allows sport fans to buy SEA Games 2017 collection from now until August 31. Shoppers can download 20 per cent bonus coupon every day for further discounts.”

Singha Estates says stock continues to draw investors

Singha Estates says that its issuance of 400 million of new ordinary shares and its US$180 million convertible bond issue had been well-received by local and international corporate investors, adding that the stock has been gaining support.
 Naris Cheyklin, CEO of Singha Estate, said: “After Singha Estate issued 400 million newly issued ordinary shares and US$180 million worth of convertible bonds earlier in July, we have attracted a lot of Thai and international institutional investors who are confident in our potential and projects. 
“The 400 million newly issued ordinary shares, at the offering price of Bt4.16 each, were well-received by BBL Asset Management, One Asset Management, and global institution Templeton. The US$180 million convertible bonds were also fully booked by foreign institutional investors.”
 The capital raised will be used to fund new projects, including the mega projects in the Maldives. The first phase at this project will be opened in 2018.
 The mixed-use Singha Complex will open its office’s sale gallery for public touring in the third or fourth quarter. “Later this year, we will launch a luxury condominium on Sukhumvit 36 and a super luxury single home project on Pradit Manuntham Road,” the company said.

Bhiraj Buri Group launches office tower

Property developer Bhiraj Buri Group has launched a Grade A office building, Bhiraj Tower at BITEC, with a “Let the Red Begin” themed party. Inspired by the building’s “Red Line” design, the event took place on Bhiraj Tower at BITEC’s Roof Garden on the 29th floor, which also features Thailand’s highest sky Jogging Track. Highlights of the event included music by a house DJ and a performance by Thai rock band Bodyslam.
Bhiraj Tower at BITEC has 32,000 square meters of rentable office space. 
“It’s located right next to Bangna BTS Station, in the vicinity of Bangkok International Trade and Exhibition Centre (BITEC), and will be part of the integrated mixed-use project,” the company said.
“With more than 2,200 square metres of Roof Garden and Jogging Track on the 29th floor, there is also an unparalleled view of the city, Chao Phraya River and Bang Krachao. The office building offers a range of facilities to accommodate and enhance the sustainable development of Thai businesses in the future.”
Pitiphatr Buri, executive director of Bhiraj Buri Group said that after the launch of Bhiraj Tower at EmQuartier last year, he always wanted “to create something out-of-the-box and Bhiraj Tower at BITEC is the result”.
“The new inspirational Grade A office tower, was designed to improve the workplace environment and well-being of employees with a spectacular Roof Garden for company staff to engage more with the workplace, a chance to relax and unwind with colleagues, set up staff activities and generate a far more positive working environment. 
“The office tower had been built under the concept ‘Defining Your Workplace’. Each floor of the building has a column-free design that allows tenants to be able to customise their own workplace and express each brand’s value and personality.”
 
CPN, True extend restaurant promotion to sixth year

CPN and True have invested Bt67.5 million to continue the “Dining with True Exclusively at CPN” promotion for a sixth year under the new concept of “Dine and Share Together”.
 “True customers come dine and share your favourite dish with your love when dine at participating restaurants such as Chabuton Ramen, Chounan, Kimju, Pepper Lunch, Sukishi Charcoal Grill, Tenya, The Terrace, and Yoshinoya,” the company said. 
“Customers can redeem their privileges through the Trueyou application by dining on one dish and sharing another with their love or choosing to share with Autistic Thai Foundation, Baan Nokkamin Foundation, Punyawuthikorn School, Baan Bangtoei School or KlangKlong Sib School. 
“Moreover, True customers dining at participating restaurants can redeem many more privileges as get discounts from 500 shops and show the receipts to collect TruePoint at our redemption counter at our 30 shopping centres until September 30.”

Hygiene releases products with scent technology

Hygiene has launched two variants of Hygiene Expert Care Life Scent that comes with “Life Scent Technology”, a technology which extracts the scent of living flowers on its stem into Life Scent serum. “This is the first ever such product in Thailand and the new technology will revolutionise the fabric softener market while setting a new paradigm on fragrance which goes beyond just simple perfume.
 “With two additional scents, Sunkiss Blooming and Midnight Blossom, the brand aims to attract modern young women who want the best for themselves and their loved ones. 
 “The company hopes to achieve 100 per cent growth in the high-concentration fabric softener segment and to cement its top three leadership in the overall market.”