CP All and Appsynth win award at Mob-Ex Awards
Convenience store giant CP All and mobile development and marketing agency Appsynth have been awarded silver for Best Campaign (Incentives and Rewards) at the Mob-Ex Awards in Singapore.
The team was selected in recognition of their work on the M-Stamp by 7Rewards loyalty campaign for 7-Eleven Thailand. The competition recognises the most innovative mobile experiences from companies across APAC. Some 150 campaigns were listed for the contest, featuring global brands including Samsung, MasterCard, KFC, Disney, Ford, Sony, Walls, Johnson & Johnson, Universal, Lego and Nike, to name a few. Of the 3 Thai campaigns shortlisted, 7-Eleven was the only one victorious.
The winners were selected by a panel of over 20 judges consisting of directors and digital leaders from brands including McDonald’s, AirAsia, Grab, L'Oreal, Sephora, Clarks, Porsche and Procter & Gamble.
The winning M-Stamp campaign digitized 7-Eleven’s popular stamp collection scheme. The campaign, which will return later this year, allowed users to collect stamps on their smartphone to enjoy a more gamified digital experience and more convenient way of collecting. This innovation effectively bridged the gap between the online and offline experience, enabling customers to maintain ongoing interaction with the brand both in and outside the store.
