Power Buy turns ‘customer-centric’
POWER BUY, Thailand’s leading and most trusted distributor of electrical appliances, IT products and electronic devices, has armed itself with a “customer-centric” strategy, thoroughly understanding customers by creating a seamless shopping experience through three effective channels – online, offline via stores and at events.
The company announces that Power Buy Expo 2018 has undergone a transformation, reflecting a digital lifestyle trend under the concept “The Next Big Things – Technology You Can Experience”. Power Buy has teamed up with world leading brands to exhibit and sell 20,000 electrical appliances that are innovative and come with the latest technology. The firm is also offering promotions and special packages to cater to all lifestyles.
“Our daily routines of today and tomorrow involve AI (artificial intelligence) via smartphones, tablets, gadgets, smart devices used in controlling electrical appliances and electronic gadgets near you,” said Theerin Koosmith, vice president, marketing department at Power Buy Co Ltd.
“Electrical appliances use more advanced AI that can communicate with humans, such as innovative technology in a refrigerator that can filter air and bacteria, an application that turns an air-conditioner on and off from anywhere or a smart TV that can select and record your favorite programs and interesting video clips for you to watch as soon as you turn it on.
“Power Buy is proud to present Power Buy Expo 2018 under the concept “The Next Big Things – Technology You Can Experience”, because we fully understand what customers are looking for: they want comfort, to be entertained or rest in their favorite corner/spot with the help of electrical appliances and electronic devices that provide convenience, comfort and relaxation. This gives them more time to enjoy life,” he added.
Power Buy Expo 2018 is taking place from April 27 to May 6, 2018 at Bitec Bang Na, Halls 101-102. The expo is highlighting innovation, trends and technology fitting to a digital lifestyle.
“Apart from innovation that caters to a digital lifestyle, Power Buy is offering huge promotions of up to 46 per cent and eight value-for-money discounts, including shop for Bt10,000 and receive coupons worth Bt10,000 for further purchases, The1Card members can use their points to receive 15 per cent discount, Central The1Card members can also use points to receive double discount and a 0 per cent installation scheme when shopping with credit cards of firms participating in the promotion,” Theerin said.
“Furthermore, customers can grab hot deals of the day in which 2-3 deals are offered each day, three times a day by reserving the right to buy hot deal items. You can experience all this at Power Buy Expo 2018 that can make your life easy and more comfortable as part of your digital lifestyle. We have set a goal for Power Buy Expo 2018 to be the Electronic Fair Event on innovation and modern technology for electrical appliances, IT products and electronic devices – all that customers are looking for.
The company expects sales at the event to soar to Bt320 million, a 10 per cent growth compared to the previous year,’’ he said.
Theerin added that Power Buy’s strength that makes the company stand out among the competition is its omni-channel shopping via online purchases, offline in stores across the country plus Power Buy’s events. The omni-channel links online and offline platforms to create the ultimate seamless shopping experience. For instance, customers who cannot visit Power Buy Expo 2018 can surf our website to snatch special deals that are being offered at the event: just head to www.powerbuy.co.th after the event closes at 9pm till 9am. These customers have the liberty to pick up their purchased products from any branch under Power Buy Click & Collect service or they can select various payment methods.
Power Buy caters to customers who shop both online and offline with trusted standard services such as a 180-day installation guarantee. Customers who shop at Power Buy Expo 2018 have the freedom to choose to have Power Buy deliver and install their products in any province across the country that has a Power Buy store.
