V-More woos Thai e-commerce

V-More aims to recruit new Thai e-commerce merchants as part of its expansion strategy and has rolled out onboarding programmes for new merchants and users.
“We are pursuing a plan of expansion and hope to achieve revenue growth through mass adoption by users and merchants in our ecosystem. Thailand is fast becoming the leading e-commerce market, and we seek to increase our user and merchant base through user incentive programmes, brand awareness and marketing programmes,” said Eldee Tang, CEO and founder of Noble Vici Group.
“We are very focused on the Southeast Asia market. We, as an Asian company, believe in growing a strong foothold in Asia before we venture further. V-More’s uniqueness is its expansion model and product supply is localised. The global e-marketplace brands in this region for purchase are available to local and global consumers,” said Tang.
V-More is a one-stop marketplace for high-quality products that are value for money. Its unique “shop, save and earn” programme has won the trust of many online shoppers. Through V-More, consumers can shop and be rewarded at over 500 marketplace and shopping sites including leading online brands, hotel and flight booking sites, technology as well as food and beverages merchants. Thai merchants can participate in its e-commerce programme and increase their exports to other countries in Asia and beyond.
According to research, there are more than 57 million internet users in Thailand well versed with digital technologies, mobile and e-commerce. The market is valued at US$3.5 billion (Bt111 billion) and is expected to generate revenue growth at 13.2 per cent annually, reaching $5.8 billion (Bt184 billion) by 2022.
“We look forward to new local merchants coming on board our platform and we welcome sellers and buyers to experience the online marketplace for the first time,” Tang added.
“The key challenges in the e-commerce business are market changes and new initiatives surfacing every day. We are mindful of keeping ourselves open to changing trends,” he said.
Tang said that disruptive technology changes trends faster than the legal framework implementation. Hence striking a balance between technology and trends is the challenge. 
“It’s tough to say what we want to achieve in 3-5 years. We have our numbers, we have our targets, but these change according to the market needs. In short, we are already a public company, we want to be a multi-billion dollar Asian company,” he said.
Tang said that Thailand is a very religious country. 
“Being religious also means loyalty and strong belief. We want to build a brand that people can believe in and be loyal to. We want to build a business model that the Thai people are proud to be V-More users, merchants and promoters,” said Tang.
Tang is a Singapore entrepreneur who has several businesses in diversified industries including healthcare and wellness, electronic trading, IT and jewellery design. Currently he is focusing on the e-commerce and fintech sectors. The company launched a unique international e-commerce shopping site called V-More with a strong presence in Singapore, Hong Kong, Thailand, Indonesia, Malaysia, Taiwan and the Philippines. 
V-More is the brainchild of Tang and an e-commerce aggregator of leading merchant brands, such as Nike, iHerb and Booking.com. It uses a revolutionary affiliate incentivised marketing system and rewards users who shop, save and earn on the V-More mall.