Wednesday, August 21, 2019

Advertising spending on traditional media down again

Aug 13. 2019
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By THE NATION

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Advertising spending in July dropped 0.42 per cent year on year to about Bt9.143 billion, according to Nielsen media report with only cinema, in-store, and transit media showing growth.

Cinema posted the highest growth in ad spending in July at 55.89 per cent to Bt979 million, up from Bt628 million earned in July last year. Meanwhile, ad spending on in-store media jumped 8.79 per cent to Bt99 million, up from Bt91 million. Ad spending on transit media also increased slightly by 1.20 per cent to Bt504 million in July this year, up from Bt498 million in 2018. 

Newspapers still suffered the biggest decline in ad spending, down 27.67 per cent to Bt400 million from Bt553 million. Ad spending on magazines also fell significantly by 24.75 per cent from Bt101 million to Bt76 million.

Ad spending on terrestrial and digital TVs dropped 3.33 per cent in July this year to about Bt5.774 billion, from Bt5.973 billlion, Cable and satellite TVs also saw a 3.50 per cent drop in ad spending from Bt200 million to Bt193 million. Radio advertising was equally affected, dropping 1.44 per cent year on year, or from Bt418 million to Bt412 million while outdoor media followed the same trend, dipping 0.34 per cent from Bt590 million to Bt588 million in July this year.

Ad spending in the first seven months of this year continued to fall, going down to Bt59.861 billion from Bt60.920 billion.

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