Monday, September 20, 2021

business

TikTok launches new contest to hunt for Southeast Asian marketing trendsetters


TikTok, the leading social-media app for short video clips, is calling on Southeast Asian marketing and creative professionals as well as agencies to participate in the TikTok Trendsetter competition.

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Launching on Monday, the contest aims to inspire people and agencies in the region to harness the potential of TikTok to solve real-world marketing challenges.

Contestants will be divided into three categories, namely:

• Individual: Contestants will submit one TikTok video creative idea that addresses marketing-related challenges for small and medium enterprises, and sectors such as fast-moving consumer goods and government.

• Agency: Contestants will submit a storyboard for at least four TikTok creative ideas, a media plan using TikTok and a sample TikTok video that address marketing-related challenges for industries such as fintech, luxury, automobiles and telecom.

• Existing Campaigns: Campaigns that have already run on TikTok this year can also participate in the competition.

The deadline for submission is December 24, with votes running from January 4 to 22.

The panel of judges will include in-house and agency creative executives as well as TikTok creators. The winners will be announced on February 1, 2021.

Agency teams will have a chance to win up to US$40,000 in prizes, while individual contestants can win a mentorship session with TikTok Global Business Marketing executives.

TikTok will hold a creative workshop on November 24 and 26 in partnership with BBDO Singapore to provide a deeper understanding on how TikTok can be used for marketing purposes. The workshop will be held virtually at https://www.tiktok-trendsetter.com/ and is accessible to all.

Visit https://www.tiktok-trendsetter.com/ to enter the competition, view tutorials, best practices and creative playbooks.

Published : November 06, 2020

By : The Nation