CPF pursues sustainable growth

Sooksunt Jiumjaiswanglerg, chief executive officer of CPF’s agro-industrial business and co-president of CPF, said the company “is guided by the vision to become a world-class food company through innovations to add the agribusiness’s value, business expansion, and grow overseas businesses. This is to maintain its position as a leading and responsible food company that can satisfy demand across the globe.”
He said: “The United Nations’ Food and Agriculture Organisation ranks CP Group the world’s fourth-largest food producer. We produce and export pork, chicken and shrimps, operating with international standards and governance practices,” he said.
CPF has followed through its growth strategy, adopting the integration model in its agri-business operations. It operates with the longest supply chain encompassing feed production, farming and food processing, allowing quality control and traceability throughout the process and addressing the food sustainability issue, he said.
“This adds credibility to its brands made known to global consumers.”
CPF’s operations span through 16 countries – Thailand, Vietnam, Cambodia, Laos, Malaysia, the Philippines, Taiwan, China, India, Sri Lanka, Russia, Turkey, Poland, Belgium, the United Kingdom and the United States.
The acquisition of Peter Paulsen this year adds Germany to the portfolio, bringing the numbers to 17. 
“High-quality and safe food remains CPF's priority, to feed over 4 billion population globally,” Sooksunt said.