Saturday, September 18, 2021

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LINE hails sticker success


LINE Thailand announced the success of its sticker business, which it says has grown the fastest in the region.

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In 2018, the LINE sticker business in Thailand with the largest growth in the region. LINE stickers have been downloaded continuously, especially when it came to the market for creator’s stickers which have grown over 40 per cent last year. 
Throughout 2018, Thais have sent over 10 billion stickers, or an average of 31 million times a day. This solidifies the strength of the Thai market, which has expanded to a new payment channel such as mobile money-recharge machine, creating awareness through LINE store and conducting promotional activities throughout the year. The company said it has also supported LINE stickers’ creators and work closely with content creators.
Kanop Supamanop, the firm’s stickers director, said that last year saw the LINE sticker business has grown to the top spot in countries with most LINE sticker users such as Japan, Taiwan, Thailand and Indonesia. The amount of sticker buyers has increased by 28 per cent. 
The amount of paid stickers sent was over 10 billion times, or an average of 31 million times a day. LINE has collected the data over New Year holiday and found that the amount of paid and free stickers sent on New Year’s Eve was over 252 million times. Especially on New Year’s Day, people sent over 157 million stickers over the course of 24 hours, or an average of 6.5 million times in one hour, which was 51 per cent higher than average. 
These numbers have shown that stickers have remained a popular communication tool for Thais. Stickers help to save time from tying long sentences and are easier to convey emotions in a clear and fun way.
“The growth of LINE stickers in the past year was a result of several factors from the content itself, such as the uniqueness of stickers. Many sets have been a hit among the people. Four sticker trends that everyone should keep an eye on include stickers with specific names, a play on words, capitalised letters and pictures of celebrities.”

Published : January 24, 2019

By : The Nation