Wednesday, September 22, 2021

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Thais need to drink more milk, says DFPOT


The Dairy Farming Promotion Organisation of Thailand (DFPOT) is to organise the “Thai-Denmark Milksic Festival 2019” on December 15 at Lan Nern Noom in Chiang Mai to encourage people to drink more milk, Mananya Thaiset, Deputy Minister of Agriculture and Cooperatives, said this week.

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“The event will be held in other regions of Thailand in the future, aiming to persuade new-gen people to drink a lot of milk and secure the customer base of the Thai-Denmark brand” she said. “The brand’s target is everyone between the ages of 13 and 53 who want quality health products that meet their needs.
The event is expected to help the Thai-Denmark state enterprise earn revenue by expanding the market as well as preventing an oversupply of milk in the future. It is also in line with the government’s policy to encourage people to take care of their health.
“Statistics show that Thais consume only18 litres of milk a year, which is much lower than the 25 litres per year recommended by the World Health Organisation (WHO)” added Mananya. “On average, global consumption of milk is nearly 113 litres per person per year”.
DFPOT director, Narongrit Wongsuwan, said that his agency is also aiming to increase consumption up to the recommended level by 2026. “It will also play an important role in improving the Thai dairy industry,” he said. The upcoming festival is also aiming to change the mindset that drinking milk is old fashioned. 
Manaya stressed the importance of helping dairy farmers adapt to the opening of a free trade area (FTA) in the future. “The FTA will affect the Thai dairy industry and also milk products” she said. “We need to prepare now.”

Published : November 29, 2019

By : THE NATION