Tuesday, September 21, 2021

in-focus

Two Michelin-star restaurants resolve boiling conflict over search engine results


The hot tension between two of Thailand’s Michelin-star restaurants has cooled off after a conflict over search engine results.

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Both Sorn and R-Haan restaurants have earned Michelin stars for years of fine dining, with Sorn specialising in southern food and R-Haan in royal Thai cuisine.

Despite their unique specialities, customers have been confused when making reservations online.

When searching for “Sorn”, “Sorn Bangkok” or “Sorn southern cuisine”, the first links that pop up suggest R-Haan restaurant even though Sorn is known for its specialty southern fare. Many have made a wrong reservation, thinking both restaurants are owned by the same person.

Executive chef and Sorn owner Supaksorn “Ice” Jongsiri took to Instagram to clarify the issue. However, his move promptly triggered legal action from R-Haan, with the latter suing Supaksorn for Bt50 million and requiring him to delete the post forthwith.

The conflict continued until the prosecutor ordered the case into mediation and urged them to settle the issue.

Celebrity chef and R-Haan owner Chumpol Jangprai subsequently came out to say the conflict has been resolved and apologised for being hotheaded, promising it will not happen again.

Netizens can continue to reserve a table at either Sorn or R-Haan as usual.

Published : March 10, 2021

By : The Nation