The 100,000-square-metre shopping center will be located in BSD City, South Tangerang, some 30 kilometres from Jakarta, and cater to the rising middle class in Jakarta and its surrounding areas.
“The number of middle class is rising and the population of Indonesia’s youth is also increasing with big purchasing power,” said Daisuke Isobe, general manager of PT Aeon Mall Sinar Mas Land (AMSL) Indonesia, the joint venture developing and operating the shopping centre.
In recent years, Indonesia has seen foreign retailers from South Korea’s conglomerate Lotte Group and Swedish home furnishing company Ikea expand in the country thanks to steady economic growth and the expanding middle class that has increased purchasing power in Southeast Asia’s largest economy — a big market with a population of about 250 million to serve.