The creme that launched |a thousand ships

THE NIGHT is the best time to repair damage inflicted on the skin during the day and prepare it to fight the stress it will be confronted with again the following day. True beauty, however, comes at a price as the French skincare brand Sisley has underlined with the launch of its new Supremya Baume, an exceptional anti-ageing treatment that carries a massive Bt23,000 tag for just 50 millilitres.
Nicolas Chesnier, Sisley’s regional managing director for Asia-Pacific, who flew to Bangkok for the launch, says the latest addition to the pricey Supremya line is well worth the outlay, pointing to the success of earlier products in the range, which was first introduced to the public in 2009.
“The Baume has new functions in addition to anti-ageing and repair at night, and we have reinforced the barrier function of the skin thus keeping in the intense nourishment and reinforcing protection. There is no single active ingredient but the product works well with the formulation of more than 30 botanicals and we promise a result that’s well worth the price,” he adds.
“Customers can use the Supremya Baume alone after cleansing and need not apply other creams, except for perhaps around the eyes, which is a very specific area.”
The supreme anti-ageing night skin care has been specially developed to meet the specific needs of naturally dry to very dry skin dried out by environmental factors and comes in a deliciously smoothing, easily applied, rich and firm cream texture. At the heart of this formula is Sisley’s patented Phyto-Complex LC12 (12-hour Longevity Concentrate): a powerful combination of four plant-based active ingredients, which works at night – a key moment for cellular regeneration – to offer visible rejuvenation.
Supremya Baume contains an intensive nourishing complex of hazelnut oil, kokum butter and macadamia oil, allowing for deep lipid-replenishing action.
“Phyto-complex LC12, has the capacity to increase the life of the cell. We extend and give it more time, which is very valuable to repair. That’s why it is designed to work at night. But simply giving more time is not enough, so we offer the tools for a proper repair of the skin and this shows a stronger improvement on all signs of ageing. This is a very innovative concept and was already very advanced when we launched the Supremya at Night line in 2009. Supremya Baume nourishes, repairs and restructures, which is totally new,” he says.
Chesnier shrugs off criticisms that the product is perhaps too expensive, pointing out that Sisley is not the only brand to charge for quality.
He is, of course, correct. World-renowned skincare brand La Mer, for example, which recently celebrated its legendary Creme de la Mer with the introduction of the limited edition Amber Heritage Creme de la Mer, set the price at Bt87,000 for a 500ml jar with the standard 60ml cr