Street Savy meets dark romance

FOR HIS new autumn-winter collection, Stuart Vevers, creative director of luxury fashion brand, Coach, has been inspired by the toughness of urban New York and the mysterious charm of North America’s deep south.

Unveiled recently at its new concept store at CentralWorld, with actresses Ann Thongprasom, Khemupsorn “Cherry” Sirisukha, Taksaorn “Aff” Paksukcharern, and Woranut “Noon” Bhirombhakdi acting as muses, the new collection flowed along the catwalk with gossamer-like movement. 

Jagged edges and mystical symbols alluded to something subversive while whip stitching, thorny roses, found objects and feathers hinted at dark romance. And for the evening, a rock ’n’ roll look achieved through metallic dresses came highly recommended.
Inspired by gothic culture and supernatural energy, bandana prints and hoodies dripping with leather offset tasselled jackets and lightweight cowgirl dresses. The inspiration exploring the tension between New York City and the American Southwest created a whole new vocabulary.
The new Dreamer bag proved a winner thanks to a modern design complemented by highly durable thick leather and metal studs and three interior slots that truly answer to the urban lifestyle. Also highlighted at the show was the exclusive “Coach x Selena Gomez” collection, which is a design collaboration between Vevers and the singer, who has more than hundreds of millions of followers on Instagram. 

Opras Lavichant, chief executive officer of Pacifica Group, importer and distributor of Coach, was on hand to welcome guests to the newly renovated flagship store along with Emmanuel Ruelland, vice president and general manager for Coach Southeast Asia and Oceania.

“Coach has had a presence in Thailand for the past 14 years and this year we chose to transform the 235 square metres of our store at CentralWorld into a new concept shop for the modern luxury lifestyle. The interior has been designed by our creative director in partnership William Sofield, founder and interior designer of Studio Sofield. 
“Natural wood and leather furniture bring a luxurious and warm feel with a hint of fun that represents New York City, the brand’s true home,” Opras said proudly.
“We are also delighted to have added a Craftsmanship Bar where we offer custom name and symbol stamping on bag tags tailored for the ultimate expression of individual style.”