Amundi thus joins the tournament’s Sponsors’ Club. This partnership will enable the tournament to build even more international strength to serve women’s golf globally. In fact, beginning with the 2021 edition, the prize purse will be increased to $4.5 million, a rise of $400,000 that confirms the position of the women’s major as one of the world’s top women’s golf tournaments, alongside the U.S. Women’s Open and the AIG Women’s Open.
“Our partnership with Amundi strengthens our global ambitions,” Franck Riboud is pleased to say. “We launched the Evian Masters in 1994 and in 2013 the tournament was renamed The Evian Championship upon becoming one of the major championships in women’s golf. Today, the fact that Amundi joins us, in such unusual times, once again reaffirms the Major’s appeal. It enables us to further develop the tournament’s global strength and improve in all areas in order to provide the players and the international golfing world with a tournament that is unique, and one which has - I believe - proven its ability to endlessly reinvent itself and become a benchmark. I am truly delighted that Amundi is joining us, alongside Rolex, evian® … and I take this opportunity to thank all of our sponsors, themselves world leaders in their field, for their steadfast commitment by our side!”
This partnership is perfectly in line with Amundi’s DNA, which through its presence in the world of golf since 2011, shares the values conveyed by this sport – those of precision, consistency, expertise and performance – with its customers.
“We are delighted to become the title sponsor for this great tournament in women’s sport that is The Evian Championship. The tournament’s global reach will benefit Amundi, in particular in Asia, an important region for our company which has made it an essential component for its growth,” says Yves Perrier. “We are committed over the next five years to supporting Europe’s women golfers to enable them to emerge onto the international golf scene. Equal opportunity is indeed one of Amundi’s core values.”
The Amundi Evian Championship 2021 will be held from 22 to 25 July on the course at the Evian Resort Golf Club (Evian-les-Bains, France).
The new visual identity combines elements from both companies: Amundi’s typography and its thick underscore along with the Major’s typography and distinctive pink color.
Published : February 01, 2021