By The Nation
Most of the new hotels are small premises located in the Old City area and Nimmanhemin Road using online platforms such as Airbnb to promote short-term accommodation. They have led to a rise in tourist spending in the lower end of the market.
The main factors influencing a tourist’s buying decision usually include room price, competitiveness, and marketing strategies such as plane ticket prices, said Bungsrithong, adding that the cost of air travel to Chiang Mai would rise in line with increasing number of visitors to the province.
11 million Thai and foreign tourists are expected to visit Chiang Mai this year, growing 4 per cent from 10.5 million last year, with foreigners making up 60 per cent of the total.
Tourists from mainland China account for 30 per cent of foreign visitors to the province to date while prospects remain positive, mainly due to more direct flights from the country. Tourists from Asian countries, Europe and the United States make up the balance of foreign visitors to the province.
With regard to domestic tourists, hotel booking remains slow amid the ongoing economic slowdown and continuous strengthening of the baht, prompting Thais to travel abroad to countries such as South Korea and Japan despite higher costs.
For Loy Krathong festival, a major event in Chiang Mai, hotel booking has risen on Loy Krathong day (November 11) only, compared to increases for each day of the three-day festival last year.