British Embassy Hits Thailand’s Northeast to Mark 170-Year Milestone
Ambassador Mark Gooding leads a four-day outreach tour across three provinces to strengthen ties in education, culture, and trade, celebrating the UK-Thailand diplomatic anniversary
- The British Embassy held a four-day roadshow in Northeast Thailand to celebrate the 170-year anniversary of UK-Thailand diplomatic relations.
- Visiting the provinces of Buriram, Nakhon Ratchasima, and Khon Kaen, the tour aimed to deepen cultural, business, and educational connections.
- Key activities included a "British Fair 2025" and engagement with local university students and teachers to strengthen people-to-people ties.
The British Embassy Bangkok has concluded a four-day roadshow across Northeastern Thailand, celebrating 170 years of diplomatic relations between the UK and the Kingdom of Thailand.
Running from 28 September to 1 October 2025, the regional tour—themed "Our Shared Fun and Travel"—is the third in a series of nationwide initiatives designed to deepen cultural, business, and educational connections.
British Ambassador to Thailand, Mark Gooding, and Embassy staff visited the provinces of Buriram, Nakhon Ratchasima, and Khon Kaen, holding meetings with local governors, businesses, and communities.
Ambassador Gooding highlighted the human element of the historic relationship: "This Northeastern roadshow has been a true celebration of the vibrant people-to-people connections between the United Kingdom and Thailand through sports, culture and education."
He pointed to the growing popularity of Thai sports like Muay Thai in the UK and noted that education remains a vital bridge, with "more than 6,000 Thai students studying in the UK each year.”
The centrepiece of the roadshow was the British Fair 2025, sponsored by BJC Big C Group. The fairs, held at Big C Supercenters in Buriram and Khon Kaen, attracted hundreds of visitors with live music, activities, and presentations showcasing the enduring partnership.
The Embassy team also focused heavily on youth engagement, meeting with over 100 university students and 50 English language teachers from institutions including Buriram Rajabhat University and Khon Kaen University.
Aswin Techajareonvikul, CEO of BJC Big C Group, said the event played a key role in bringing British products closer to Thai consumers. It also highlighted both trade and cultural exchange.
The roadshow marks a key moment in the year-long anniversary celebration, reinforcing the UK’s commitment to forging lasting relationships far beyond the capital.
