Tuesday, September 17, 2019

Tesco Lotus joins hand with Shopee in boost to omni-channel retailing

Aug 07. 2019
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By The Nation

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Tesco Lotus has partnered with Shopee, an e-commerce platform in Southeast Asia and Taiwan, to launch its shop on the online shopping platform. With over 30 million Shopee app downloads,

Tesco Lotus will leverage Shopee’s extensive consumer base to serve millions of shoppers across Thailand. The partnership reflects the Tesco Lotus strategic priority to serve customers better through expanded online channels.

Yutana Jitcharoongphorn, head of the online grocery shopping business at Tesco Lotus, said: “As an omni-channel retailer, Tesco Lotus is committed to providing our customers great quality products at affordable prices and a seamless shopping experience wherever they shop with us, be it in our hypermarket, Express store, or online platforms.

“We were the first retailer in Thailand to launch our own online shopping channel – Tesco Lotus Shop Online – which now offers a wide range of fresh food and grocery products. With the urbanisation and digitalisation trends in Thailand, we see opportunities to serve customers better through expanded online platforms.”

The supermarket chain is “delighted” to launch the Tesco Lotus shop on Shopee Mall, said Yutana. Starting from August 8, Shopee customers will be able to buy more than 10,000 items, including electrical appliances, health and beauty products, and mother and baby products at “fantastic prices”, Yutana said.

“To celebrate the launch during August 8-10th, we will be running flash sales offering as much as 70-per-cent discounts throughout the day, with free deliveries available for selected items.” Clubcard members be able to collect their points as normal, similar to when they shop in the brick-and-mortar stores, Tesco Lotus Shop Online, and their shop on another online marketplace, to provide a seamless shopping experience.

Siwagorn Siriwongpanupong, the head of business development for Shopee Thailand, said, “With this partnership, Shopee users can enjoy a wide variety of Tesco Lotus products on Shopee and provide them greater convenience to purchase their daily essentials easily. On this momentous occasion of our partnership, Shopee is honoured to have Tesco Lotus as our official e-commerce partner and we are confident that this partnership will be a great success.”

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