“ICONSIAM” Furthers its Success Continuing to Invest 500 million in Marketing

             ICONSIAM celebrates its 5th anniversary of success, announcing its expansion into a world-class destination along the Chao Phraya River, reinforcing its strength by joining hands with partners around the world to organize World Class Events throughout the year, along with raising the level of Soft Power to promote Thai traditional festivals as large-scale, world-class events. Together with partners including Kasikorn Bank, Magnolia Quality Development Corporation Co., Ltd., The ICONSIAM Superlux Residence Corporation Co., Ltd. and Thai Yamaha Motor Co., Ltd., organized the special event 'ICONSIAM – The 5th Anniversary of The ICON Unrivaled' renovated the entire area along the Chao Phraya River to create a grand light and sound show, along with world-famous foreign actors and artists come together to celebrate ICONSIAM as a Global Destination based on the concept of 'The best of Thailand Meets the Best of the World', from November 9 -11 at TRUE ICON HALL, 7th Floor, ICONSIAM

             Mr. Supoj Chaiwatsirikul, Managing Director of ICONSIAM Co., Ltd., said “ICONSIAM takes great pride in achieving its visionary goal established by its founders and investors, to bring success to Thailand. This mission involves creating a magnet that places Thailand at the top of the global stage and in the hearts of people worldwide. To commemorate the 5-year milestone of its business operations, ICONSIAM has received recognition from both Thai and international tourists as a Global Destination and an iconic symbol of Thailand on the banks of the Chao Phraya River. Looking forward, ICONSIAM has developed a strategy to partner with global allies in organizing World Class Events throughout the year within the shopping complex, planning to elevate significant Thai festivals and traditions to become global events, such as the Loy Krathong Festival, Songkran Festival, Kite flying, and more. ICONSIAM is committed to working with relevant government agencies such as the Ministry of Culture and various partners to propel Thailand towards becoming a globally influential cultural hub, or a Global Cultural Influence, through the use of Thailand's soft power on the world stage. This influence extends across various dimensions, including culture, food, cinema, fashion, design, and more.

           Mr. Supoj mentioned that the celebration of the 5th Anniversary is aimed at supporting and stimulating the economy while drawing both domestic and international tourists. ICONSIAM has joined hands with key partners, including Kasikorn Bank, Magnolia Quality Development Corporation Co., Ltd., The ICONSIAM Superlux Residence Corporation Co., Ltd. and Thai Yamaha Motor Co., Ltd., to organize a grand 5th-anniversary campaign with an estimated budget of 500 million baht, five-month world-class events, promotions, special offers and various entertainment activities. This event aims to showcase Thailand's soft power to attract global tourists and, at the same time, invite internationally renowned artists to collaborate with Thai artists in various dimensions. International artists who will participate in the 5th-anniversary celebration at ICONSIAM on November 9th, include "Lee Junho," an actor from the popular TV series "King the Land" and a member of the boy band "2PM," and "Mark Tuan," a former member of GOT7.

The 5th anniversary celebration promises to be an extraordinary event, offering a shopping experience with special promotions worth more than 30 million baht.

                 Mr. Supoj added “For the promotional campaign to celebrate the 5th anniversary, a total of 30-million-baht worth of prizes will be awarded throughout the final two months. The first campaign runs from November 9 - 30 2023 under the concept “THE ICON Unrivaled”, customers will have the chance to win exciting prizes, including a Tesla Model 3 electric car worth 1,599,000 baht, Yamaha XMAX CONNECTED motorcycle with helmet worth 200,000 baht, a Diamond pendant from Jubilee, and many other prizes, a total of 24,500 prizes. Secondly, customers who spend on a specified amount can choose to redeem prizes such as ICONSIAM Travel Bag Set, THANN set or Siam Gift Card. As for the third prizes between November 9-11, receive an additional 9,000 Viz Coin (1 Viz Coin equals 1 baht) when spending with the One Siam Kasikorn Credit Card for 300,000 baht or more per sales slip. This big campaign brings together the power of business partners and more than 300 stores in ICONSIAM that are ready to offer many discounts and special privileges to customers.

                       “ICONSIAM is considered one of the most iconic projects. Bringing the best of Thailand together with the best of the world, 'The Best of Thailand Meets The Best of The World' presents the goodness in every dimension of Thainess. Ready to bring the greatness of wonders from every corner of the world. Let's come together to make it happen in Bangkok. We grow and do business under a strategy of co-creation. (Co-Creation) and creating shared benefits for all parties (Creating Shared Value) enable sustainable growth with all sectors. It creates a positive response to society, community, and the environment and is an important part that brings ICONSIAM to greatness on the world stage. Success throughout 5 years of ICONSIAM It arises from the power of cooperation of partners in all sectors, including the government, private sector, and civil society. and surrounding communities that are involved in all projects On this special occasion We therefore invite all partners in all sectors and the public to come celebrate together under the concept of The 5th Anniversary of The ICON Unrivaled for the happiness and prosperity of all sectors. and together reinforce to everyone that Thailand is not defeated by any nation in the world,” Mr. Supoj said.

            For the 5th Anniversary of ICONSIAM - The 5th Anniversary of The ICON Unrivaled, ICONSIAM is determined to focus on every details of each event to deliver an unparalleled experience. The celebration will take place from November 9-11 November, 2023, at TRUE ICON HALL, 7th Floor, ICONSIAM, with spectacular performances from world-famous artists throughout 3 days, details as follows:

• November 9, 2023 (6:00 PM – 10:00 PM)

Witness a grand spectacle with world-renowned artists and over 40 Thai superstars walking the red carpet along the Chao Phraya River to kick off the 5th-anniversary celebration. Joining this event are international superstar "Lee Junho" from 'King the Land' and the member of the popular boy band '2PM', Thailand's leading artists, including PP Krit, Billkin, Tor Saksit, Ally Nitibhon, James Jirayu Tangsrisuk, Chanon Santinatornkul, Bright Rapheephong, 789 DEBUT GROUP (12), Blue Pongtiwat, Jazzy Kirana, Veena Praveena, and many more. Special guest performance by the global superstar "Mark Tuan," who has flown in to join the celebration. Experience the spectacular Phenomenon of The ICON Unrivaled, a visually and sonically stunning performance specially crafted for this event, emphasizing the concept of "the best of Thailand meets the best of the world," merging Thailand's regional pride with contemporary appeal, along with the beautiful song "The ICON of Dream" performed by top artists such as Tor Saksit  and Ally Nitibhon. Ending the memorable evening with a mini-concert, Celebration of Prosperity, from the hottest duo PP Krit and Billkin, followed by the female singer Sarah Salola.

• November 10, 2023 (6:00 PM onwards)

ATLAS fans can enjoy the Phenomenon of The ICON Unrivaled with a concert by, consisting of 7 members: Junior, Poom, Jet, Nice, Erwin, Muon and Tad.

• November 11, 2023 (6:00 PM onwards)

           Enjoy the Phenomenon of The ICON Unrivaled performance, followed by a concert by Peck Palitchoke, the popular singer who will bring his hit songs to delight his fans.

                   Join in the celebration of this grand global event commemorating the 5th Anniversary of ICONSIAM - The 5th Anniversary of The ICON Unrivaled. The event will take place from 6:00 PM to 10:00 PM on November 9 - 11, 2023, at TRUE ICON HALL, 7th Floor, ICONSIAM. The general guests can attend this event for free. For more details, please contact Facebook: ICONSIAM or call 1338.