SC Asset strives for sustainable growth

Nattapong Kunakornwong, the deputy chief executive officer of SC Asset Corporation, said his goal is to drive the company to achieve sustainable growth in the long term. 

A year after he started work at SC Asset, Nattapong – who is the son-in-law of former prime minister Thaksin Shinawatra – said in an interview with The Nation that he was confident the company could have an average growth of 15 per cent a year for the long term. 

“When we talk about the business, we have to consider how to drive business growth in the long term; that is our goal,” he said.

Nattapong said that he was focusing on reaching out to all related parties who could enable the growth of the business, such as staff, shareholders, customers and society. 

For staff, the company has to support their training, knowledge, and create an environment that challenges them to create a new business model and quality products for the customers.

Shareholders also have to get the best benefits from the company, while customers have to get quality products to serve their demand.

Meanwhile, the company has to have activities that support the community around its residential projects. The company believes that to maintain its own growth, it must pay back to society. 

Under the business strategy, the company aims to be a leader in premium residences in all segments and to have revenue of more than Bt10 billion and continuous growth of net profit.

“When we talk about sustainable growth we are not concerned only with total revenue or net profit, but for all related parties to benefit from our business growth,” he said. 

 

Risk management

Meanwhile, the company has to gauge how to manage risks to its growth by learning from other property firms, and also monitor situations that could impact its business. 

This year, the country’s economy is expected to grow at between 4-5 per cent. The interest rate might go down this year. All of this will drive the country’s growth, which will also drive the property market. The company believes it will achieve total revenue of Bt10 billion and pre-sales of Bt15 billion this year. 

Although some analysts believe the country’s politics will have an impact on its business as the company is owned by the Shinawatra family, Nattapong believes that it has proved in 10 years of being listed in the Stock Exchange of Thailand that it is run professionally, without any links to politics. He said even if there was a change in government, it would not impact its business strategy to show sustainable growth in the long term.