Retailers roll out “Shop Dee Mee Kuen” campaigns to lift sales without waiting for a new government Retailers roll out “Shop Dee Mee Kuen” campaigns to lift sales without waiting for a new government
WEDNESDAY, JANUARY 21, 2026
With the state’s “Shop Dee Mee Kuen” scheme yet to be rolled out in early 2026 amid political uncertainty, major retailers are launching their own payback-style promotions—from The Mall Group’s year-long deals to Central and Robinson’s cashback drive and ICONSIAM’s experience-led rewards.