Major Japanese restaurant operators are venturing into offering dishes outside of their specialities, as they grapple with challenges such as rising ingredient prices and changes in demand following the Covid-19 pandemic.

Many Thais have a strong tradition of making vows, promising offerings in return for granted wishes. A well-known example is Taekwondo athlete Panipak Wongpattanakit, who, after winning gold at the 2020 Olympics, fulfilled her vow by offering 1,200 boiled eggs to Luang Por Sothon