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TAT praises LISA after Thai food showcase on US talk show goes viral
FRIDAY, SEPTEMBER 18, 2026
TAT Governor Thapanee Kiatphaibool praised LISA for presenting Thai food and culture to a global audience during her appearance on Jimmy Fallon’s talk show.
LISA shares Thai food and language with The Tonight Show audience
THURSDAY, SEPTEMBER 17, 2026
LISA introduced Jimmy Fallon to som tam and a soju, Thai beer and Sprite mix before teaching him the Thai phrase “mot kaeo” (“Bottoms up!”).
GI Journey puts Thai regional ingredients on fine-dining menus
FRIDAY, AUGUST 14, 2026
The Department of Intellectual Property is bringing GI ingredients into fine-dining menus through GI Journey, linking local identity with premium food markets.
Thailand Outlines Plan to Commercialise 231 Forgotten Heritage Dishes
WEDNESDAY, AUGUST 12, 2026
The Thai government has launched a policy framework to commercialise 231 endangered local recipes, capitalising on a top-10 global soft power ranking
Sweet Tooth Nation: How History Made Thais Obsessed with Sugar
MONDAY, AUGUST 03, 2026
Thailand’s national craving for sugar as a daily lifestyle is not a coincidence, as it is directly rooted in its history, shaped by royal status and cultural shifts.
Fragrance becomes flavour in Bangkok afternoon tea experience
FRIDAY, JULY 31, 2026
At Mandarin Oriental, Bangkok, fragrance and flavour meet in a limited-edition afternoon tea inspired by Parfums Dusita’s Light of Bangkok, served at The Authors’ Lounge from August 1–31, 2026.
Thailand Deploys Culinary 'Soft Power' to Boost Global Exports
FRIDAY, JULY 31, 2026
Deputy Prime Minister Suphajee Suthumpun outlines strategy to expand food exports and support overseas restaurants via New York showcase
Yala Marathon attracts 8,500 runners to scenic city course
MONDAY, JULY 27, 2026
Yala Marathon 2026 in southern Thailand drew more than 8,500 Thai and international runners, supporting local hotels and restaurants while promoting sustainable tourism.
Muay Thai, Thai food and arts anchor Europe growth strategy
WEDNESDAY, JULY 15, 2026
More than 4,000 Muay Thai gyms now operate across Europe as Thailand moves to turn sport, food and performing arts into economic value
Thai food exporters risk losing US buyers over safety records
SUNDAY, JULY 12, 2026
Thai food exporters risk losing US customers and facing shipment delays if FSVP safety and traceability records are incomplete, the DITP says.