Mazda has begun sales of the facelifted Mazda Axela - known overseas as the Mazda3 - in Japan.
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The updated Axela is Mazda's second model in Japan to feature the company's breakthrough Skyactiv technology, the company said.<br />
Although the new model was earlier launched in Thailand as the Mazda3 2.0, it is not equipped with any Skyactiv technology or automatic engine start-stop system that helps lower fuel consumption.<br />
Mazda is hoping that the Thai government will offer special incentives for these environmentally-friendly technologies, since incorporating them into current products would require additional investment.<br />
In Japan, the manufacturer's suggested retail prices (including tax) range from ¥1,660,000 to ¥2,678,000 (Bt673,358 to Bt1.08 million). The target sales volume is 2,000 units per month.<br />
The facelifted Axela is Mazda's first vehicle to feature the newly-developed Skyactiv-G 2.0 direct-injection 2-litre petrol engine and Skyactiv-drive six-speed automatic transmission – an innovative automatic transmission that eliminates slippage and achieves a direct shift feel similar to that of manual transmission.<br />
This power train delivers best-in-class fuel economy of 20km/litre. All 2-litre, front-wheel drive Axela models are equipped with the Skyactiv engine and transmission.<br />
The facelifted Axela becomes the Mazda's second model to offer Skyactive technology in the Japanese market after the Mazda Demio – known overseas as the Mazda2.<br />
The Skyactiv-G 2.0 model grades are also equipped with Mazda's intelligent-drive master (i-DM), a new technology. The i-DM display indicates how smoothly the controls are being used and how this affects fuel economy. It offers useful hints to encourage a driving style that reduces fuel consumption, enhances driver enjoyment and improves passenger comfort.</p>