Improved Mazda3 hits the Japanese market

THURSDAY, SEPTEMBER 29, 2011
Improved Mazda3 hits the Japanese market

Mazda has begun sales of the facelifted Mazda Axela - known overseas as the Mazda3 - in Japan.

<p> The updated Axela is Mazda&#39;s second model in Japan to feature the company&#39;s breakthrough Skyactiv technology, the company said.<br /> Although the new model was earlier launched in Thailand as the Mazda3 2.0, it is not equipped with any Skyactiv technology or automatic engine start-stop system that helps lower fuel consumption.<br /> Mazda is hoping that the Thai government will offer special incentives for these environmentally-friendly technologies, since incorporating them into current products&nbsp; would require additional investment.<br /> In Japan, the manufacturer&#39;s suggested retail prices (including tax) range from &yen;1,660,000 to &yen;2,678,000 (Bt673,358 to Bt1.08 million). The target sales volume is 2,000 units per month.<br /> The facelifted Axela is Mazda&#39;s first vehicle to feature the newly-developed Skyactiv-G 2.0 direct-injection 2-litre petrol engine and Skyactiv-drive six-speed automatic transmission &ndash; an innovative automatic transmission that eliminates slippage and achieves a direct shift feel similar to that of manual transmission.<br /> This power train delivers best-in-class fuel economy of 20km/litre. All 2-litre, front-wheel drive Axela models are equipped with the Skyactiv engine and transmission.<br /> The facelifted Axela becomes the Mazda&#39;s second model to offer Skyactive technology in the Japanese market after the Mazda Demio &ndash; known overseas as the Mazda2.<br /> The Skyactiv-G 2.0 model grades are also equipped with Mazda&#39;s intelligent-drive master (i-DM), a new technology. The i-DM display indicates how smoothly the controls are being used and how this affects fuel economy. It offers useful hints to encourage a driving style that reduces fuel consumption, enhances driver enjoyment and improves passenger comfort.</p>