dtac launches MiniME postpaid package targeting family segment
The new tariff aims to build up customer base in a segment that never been considered by any operators and yet possesses good potential.
Derived from customers’ behavior, the service was made right upon parents’ demand with good offers during the most frequent call time plus worry-free usage.
Amarit Sukhavanij, Senior Vice President, Market Division, Total Access Communication PLC., revealed “MiniME is initiated to be the first postpaid package for family segment as well as to grasp market opportunity. By studying customers’ behavior, we see parents’ need in keeping in touch with their kids in many situations mostly after school at pick-up time. And until now, no one offers direct service to this group. dtac takes this as a good start in building customer base and brand bonding in timing that competition is low. We contribute the usage for parents’ comfort in budget controlling and information safeguard. The package allows free call between the registered kid’s and parent’s number during 6am till 6pm with block service for any advertising SMS plus good child care tips from Real Parenting Magazine sending via SMS to mom’s or dad’s number. For simple manage, billing will be included with parent’s bill. Moreover, to promote the package, dtac joins hands with partners offering discount and privilege coupons to subscribers for use at many well-known kids’ outlets and service providers.”
MiniME is now available for subscription at dtac Services Center and dtac Center nationwide. The package pulled a mom or dad number with kid number under parent’s name with no charging to kid’s number. Only Bt100 monthly fee to be charged and included to parent’s bill. Free unlimited call between the 2 registered numbers is allowed during 6am-6pm with add-on services including; SMS block service for kid’s number, free good child care tips from Real Parenting Magazine via SMS and special priced downloading with participating content providers. Customers who register from now till 31 December 2011 will also receive privilege coupons from Funarium, Mr. Cup T, SF Cinema City and Skippy for family to spend valuable time together.
Moreover, dtac provides good priced basic mobile phones suitable for kid at every dtac store. For those who registered the package and buy the mobile phone will receive free 30 SMS for usage within 6 months. For more information, please contact dtac Services Center and dtac Center or www.dtac.co.th
