HP joins force with Office Depot to launch "Office Go Green" program

WEDNESDAY, NOVEMBER 02, 2011
HP joins force with Office Depot to launch "Office Go Green" program

HP teamed up with Office Depot to launch the "Office Go Green" partnership program, which aims to underscore the concept of making the best use of natural resources, minimizing use of consumables and promoting product recycling among consumers, while educ

 

Vatsun Thirapatarapong, General Manager of Imaging & Printing Group, Hewlett-Packard (Thailand) Ltd., remarked “As the leader in printing business, HP has been in the forefront of IT companies by placing high emphasis on operating the business with social responsibility and environmental consciousness. This commitment has been implemented in the creation of technology, transportation, recycling of products and proper decomposition under the “HP Planet Partners” program, which has been carried out for eight consecutive years in Thailand. Previous activities under the program focused on customer involvement, enterprise group in particular, with a goal to raise awareness and encourage involvement among them. These activities include dam construction corals and growing plants, check and underwater garbage collecting etc.” 
 
In a bid to replicate the success of activities to general consumer level, this year HP joins force with “Office Depot” to launch the program “Office Go Green”, which aims to curb negative impacts to the environment through the reduced use of consumables and energy, while promoting product recycling. Activities will be publicized via Office Depot branches nationwide. They include staging a road show to educate consumers on selecting the right products for specific tasks, by focusing on products that are easy to use with energy saving properties, as well as providing information on authentic ink products, which offers superior quality, while minimizing environmental impacts. Customers of authentic HP Original Toner can also return their used product to marked boxes for recycling located at Office Depot branches. The used cartridges will be supplied to HP Planet Partners for further processing and recycling. The initiative started from May and received favourable feedback from customers with more than 6,000 ink cartridges returned in just one month period.
                 
In the second phase of the program, HP aims to reach out to other printers, including office based ones such as HP LaserJet M1212nf  and CP1525n apart from toner ink, which is the main part of program. Plus, loyalty programs for Office Depot customers have been launched, as well as consistent road show activities at 33 Office Depot branches nationwide. 
 
Somchai Tawonrungroaj, Managing Director of Office Club (Thai), the operator of “Office Depot” –  has put in place a policy to minimize impacts to the environment. As several office supplies are consumables, the unmanaged use of them will lead to an accumulated amount of waste. Previously, Office Depot initiated a program called ‘Recycle Paper for Trees” under  a collaboration with the Media Center for Development Foundation, a non-profit organization committed to the campaign which promotes paper sorting and compiling used paper from offices for further recycling to reduce paper waste. We have set up paper donation boxes in the Greater Bangkok areas to gather used paper for recycling. The program has gained positive feedbacks from our clients. Meanwhile, this recent partnership with HP will allow our clients to take part in the campaign for a greener environment, and to learn about proper usage of products for specific tasks in an environmentally friendly way.”
 
“The collaboration with Office Depot is a partnership program we prioritized. We have formed partnerships with several parties to carry out a series of activities and programs based on the belief that joint effort will lead to greater outcomes. Collaboration with Office Depot, our trusted partner and a leader in office supplies and stationery with broad range of customer, ranging from business organizations to general consumers and nationwide branches, will contribute to the wider coverage of the Office Go Green program and make it possible to achieve prime objectives of reducing the use of consumables and energy as well as recycling,” concluded Vatsun concluded.