Mazda sells 4,523 units at Motor Expo

TUESDAY, DECEMBER 13, 2011
Mazda sells 4,523 units at Motor Expo

Mazda Sales (Thailand) Co Ltd drew total vehicle booking of 4,523 units during the 12-day 28th Thailand International Motor Expo, the highest ever since it joined the annual year-end sale event.



 Of total, 3,797 were for Mazda 2. Booking for all new BT-50, which would be unveiled in January, totalled 318 units.
 Choichi Yuki, president of Mazda Sales (Thailand), said that the figures reflected the company's brand building stategies.
 "The booking was nearly 100 per cent above our target, particularly for the sport city car Mazda 2," he said.
 Sureethip La-Ongthong Chomthongdee, marketing director, said that Mazda in November sold 1,994 vehicles, which was 8 per cent of total vehicles sold. In the month, due to floods, automotive sales showed a drop as much as 68 per cent.
 In the first nine months, the company sold 37,125 units, 5.63 per cent up from 35,147 units in the same period last year.


"Our priority now is to deliver the ordered units as soon as possible, to show our gratitude to their confidence in our brand. Particularly, orders for Mazda 2 and Mazda 3 exceed our output in December. We will boost the capacity in January," she said.