Chevrolet takes strong strides in region
Play
Chevrolet Sales Thailand (Chevrolet) has reported continued growth across major markets in Southeast Asia during November, posting strong figures in regional markets, including Thailand, Malaysia, the Philippines and Singapore.
In Thailand, Chevrolet sold 27,224 vehicles, recording a growth of 59 per cent in the period until November, compared with the same period in 2010. This was achieved against an industry growth of 10 per cent, the company said in a statement.
For the month of November, Chevrolet grew 52 per cent, selling 2,355 vehicles, compared with the same month in 2010. It recorded a market share of 3.9 per cent in Thailand in November 2011, a growth of 95 per cent over November 2010. In November, the Thai auto market fell by 23 per cent as production of major auto-makers was halted due to the flood crisis.
Key products that contributed to Chevrolet’s performance in November in Thailand included the Chevrolet Captiva (997 units) and the Cruze (630 units).
Meanwhile, Chevrolet received 2,000 orders for the new Colorado pickup. Deliveries are to start this month.
Other markets that posted continued growth included Malaysia, which grew 124 per cent in 2011 until November, compared with the same period in 2010, with total sales of 1,114 vehicles. This was against an industry growth of 1 per cent. For the month of November, Chevrolet posted a growth of 51 per cent in Malaysia, against the same month in 2010, compared with the industry’s growth of 10 per cent. The brand’s market share in November was 0.2 per cent, which was a 100-per-cent increase over the same month in 2010.
The Captiva also led Chevrolet’s sales in Malaysia, accounting for 35 per cent of its sales in the month of November.
In the Philippines, Chevrolet sold 2,437 vehicles, up 34 per cent compared with the same period in 2010. The industry in the Philippines recorded zero growth for the same period. Compared with the same month in 2010, Chevrolet sold 65 per cent more vehicles in November. This increased Chevrolet’s monthly market share in the Philippines from 1.3 to 1.9 per cent, a 46-per-cent increase. Industry growth in the Philippines for the month of November was 7 per cent, compared with the same month in 2010.
Models that did well in the Philippines in November included the Chevrolet Spark and the Captiva, which accounted for 39 and 21 per cent of Chevrolet’s total sales for the month, respectively.
In Singapore, Chevrolet sold 1,448 vehicles from January to November, up 33 per cent compared to the same period in 2010, while the market fell by 18 per cent. In November, it sold 114 vehicles, recording a growth of 128 per cent while the market grew by 5 per cent. Chevrolet’s market share in Singapore rose to 4.2 per cent in November, an increase of 121 per cent over the same month in 2010.
Indonesia posted a slight decline in November, with minus 2.8 per cent, compared with the same period in 2010. However, it was still a healthy figure compared with a monthly industry growth of minus 9 per cent.
Overall, Chevrolet sold 3,190 vehicles in the Asean region in November, a market share of 1.7 per cent. In November, the Asean auto market fell by 9 per cent compared with the same month in 2010.
Antonio Zara, vice president of sales, marketing and aftersales, General Motors Thailand/SEA and Chevrolet Sales Thailand, said, “This is certainly very positive, as it has been for the last-three quarters. The strength of our products, combined with the extraordinary efforts of our dealers across the region contributed to a fantastic two months in the last quarter of 2011. For the record, in November 2011, the Captiva was again the top performer in its segment in Thailand. It also won the top spot in segment shares in Indonesia,” he added.
