LG and Prada launches the Prada Phone by LG 3.0
LG Electronics (Thailand) has officially introduced the PRADA phone by LG 3.0, the partnership's must-have smartphone combining PRADA's distinctive style with LG's innovative technology, including one of the biggest and brightest screens in the world with
Styled with PRADA’s clean and sharp design philosophy, the handset features a full glossy touchscreen to the front and PRADA’s signature Saffiano pattern to the back, all finished in classic black.
Somsak Athisaitrakul, Product Group Head of Mobile Communications, LG Electronics (Thailand) said, “LG is committed to offering smartphones that feature innovative technology and stylish design. The PRADA phone by LG 3.0 is our latest creation, and builds on the great success of the world-class partnership between PRADA and LG. The handset combines high-end technology with a design that embodies superior style. Our strong relationship with PRADA is unique and one that no other mobile communications company - and luxury brand - is able to replicate.”
With every detail designed for chic simplicity, this handset also boasts LG’s signature Floating Mass Technology, optically enhancing the thinness of its already impressive 8.5mm depth, with minimal hard-keys completing the sleek, simple finish.
As effective as it is striking, the PRADA phone by LG 3.0 boasts a 1.0GHz Dual-Core/Dual-Channel architecture for high-speed performance, and dual-band wi-fi for high-speed surfing on the go.
The smartphone’s sleek design is also reflected once switched on. The PRADA phone by LG 3.0 offers a specially created user interface featuring a unique black, grey and white menu and icons. Through this interface users can enjoy all the latest benefits of Android’s Gingerbread OS, with a future scheduled upgrade to Android’s Ice Cream Sandwich.
This unique user interface experience can be enjoyed on the device’s 800-nit, 4.3inch NOVA High Brightness Display, allowing users to view all their favourite photos and content even in direct sunlight. Plus with an 8MP camera and up to 8GB of user memory, all ‘Life’s Good moments’ can be captured and enjoyed in high quality.
The PRADA phone by LG 3.0 is priced at 19,900 baht, including 7%VAT. A limited number of PRADA Bluetooth headsets are also available at participating stores. For further information, please visit www.lg.com/th or www.pradaphonebylg3.com or call the LG Service Center at 02-878-5757.
Main Features
STYLISH DESIGN
• PRADA signature Saffiano pattern on the back, finished in classic black
• Featuring minimal hard-keys to create a sleek finish and real metal material for timeless style
• Unique monochrome GUI including icons to complete the PRADA design
• LG’s Floating Mass Technology enhances the thinness of its impressive 8.5mm width
SMART TECHNOLOGY
• 4.3 inch advanced NOVA High Brightness display
• 800-nit screen
• 1.0 GHz Dual-Core/Dual-Channel architecture for high-speed performance
• Dual-band Wi-Fi for fast internet access
• Runs on Android’s Gingerbread operating system with a scheduled upgrade to Android’s Ice Cream Sandwich OS in the near future
• 8MP camera
• Up to 8GB of user memory
• Battery 1540mAh
• NFC-enabled technology
History of the PRADA – LG Collaboration
The collaboration between PRADA and LG – which began in 2006 and resulted in two premium phones being introduced in 2007 and 2008 – focuses on key elements within the smartphone, including software and user interface, down to its design and packaging.
The PRADA phone by LG 1.0, a pioneer in the fashion-house mobile phone space, was an unqualified success, selling more than one million units. This premium handset combined high-end technology with a design embodying superior style. As evidence of its place in design history, the PRADA phone by LG 1.0 is part of the permanent collection in New York City’s Museum of Modern Art (MoMA) and the Museum of Contemporary Art (MOCA) in Shanghai.
The PRADA phones by LG were revolutionary in the technology they offered to users. The PRADA phone by LG 1.0 was the world’s first touchscreen mobile phone, and the 2.0 provided an innovative mobile experience through its unique watch with Link technology, which allowed for easy access to caller ID, SMS text messages, call history, call block and two-way alarm notification.
Further information about the global collaboration between Prada and LG, and about the PRADA Phone by LG 3.0, is available at www.pradaphonebylg3.com
