Auto-service provider A.C.T focuses on safety and green technology
A.C.T (Thailand) Co, an operator of integrated full-facility automotive service centres, plans to open as many as five new branches |and upgrade its standards to focus on safety, comfort, and the |environment to drive its sales growth by at least 20 per c
Managing director Winij Prungpanich said A.C.T provided tyres, lubricants, brake pads, shock absorbers and batteries for cars, as well as check-ups and maintenance. It has a network of 67 auto-care centres, and plans to open at least three and possibly five new branches. Its most recent A.C.T centres were opened on Rama II Road and at CentralPlaza Phitsanulok.
The company’s business goal for this year is to upgrade its comprehensive service standards in line with a pilot project at its Nava Nakhon branch.
The first focus is safety, emphasising high standards with clear instructions in all methods and work aspects to ensure customers can use their cars safely.
The "ecology" concept focuses on energy saving and pollution reduction by changing the structural plans and construction materials for new branches. At the same time, employees are educated and encouraged to help save energy and conserve the environment.
eco-friendly
The company this year announced the launch of a lead-free wheel-balancing initiative at all 67 A.C.T service centres. Zinc and steel weights will replace lead weights in the wheel-balancing process to reduce pollution despite a significant increase in the cost of this service.
The company will also offer innovative eco-friendly products such as Ecopia tyres from Bridgestone, which help reduce carbon-dioxide emissions and save about Bt4,200 worth of fuel per 50,000 kilometres of driving distance (based on a price of 36 baht per litre of gasohol 95).
In cooperation with Siam GS Battery Co, the company is also offering the new GS Rebirth battery, which has been made from recycled materials using advanced technology and high production standards for higher efficiency and environmental friendliness. A.C.T has been appointed as the exclusive distributor for GS Rebirth batteries in Thailand.
The comfort concept emphasises providing better one-stop services to facilitate customers effectively.
The company plans to meet its sales-growth target of not less than 20 per cent this year through branch expansion and a marketing strategy including media advertising, public relations, handbills, and point-of-purchase promotion, Winij said.
