Tata to appoint 65 new customer 'touch points'

Since entering the Thai market four years ago, Tata says it has sold more than 14,000 commercial vehicles here, which means its after-sales service requires attention. Last year it sold 5,147 vehicles in Thailand, slightly lower than the 5,269 sold in 2010. 

“Within a span of four years of sales, Tata Motors has built a network of 49 3S centres. Our dealer expansion plans are in line with the growing customer base across Thailand. Achieving a high customer-satisfaction index is our priority”, Tata Motors (Thailand) Chief Executive Officer Ajit Venkataraman said.

“This year Tata Motors has some exciting vehicles for the Thai market, specifically targeting commercial users of pickup trucks. This will create more business opportunities for our dealers plus new choices for our customers. These offerings will further strengthen our position in the commercial vehicle segment,” he added.

Vice president Abhichet Sitakalin said Tata expects the overall vehicle market to grow 40 per cent on sales of 1.1 million vehicles in 2012.

“Pickup trucks will again represent the segment with the highest growth; the one-tonne pickup segment will increase 30 per cent when compared to last year,” he said.

“Even though vehicle market growth expectations are bullish, when it comes to competing marketing strategies, we believe that our unique commercial pickup trucks stand out above the competition, and have more functional and practical qualities, thanks to enhanced space in the rear flat-bed that isn’t compromised by wheel arches normally featured in every other pickup,” added Abhichet.