Ford to increase showrooms to 140 by end of 2013

“The quality of our service is as equally important as the quality of our Ford vehicles,” said Yukontorn Wisadkosin, vice president of Marketing, Sales and Service, Ford Thailand . “As we continue to introduce new segment-leading cars and trucks, and our customer base rapidly expands, we remain committed to further enhancing our service to ensure we’re providing world-class customer experience.” 

In addition to the dealer network expansion, which will provide more complete coverage nationwide and customer convenience, Ford is continuing its initiative to upgrade all existing Ford dealer showrooms to meet its global Brand@Retail standards. The Brand@Retail layout and interface helps deliver a new look and feel that is both comforting and customer-friendly. 

“One hundred percent of our existing Ford showrooms across the country will be upgraded by the end of 2013, giving them the same ‘One Ford’ look and feel,” said Narong Sritalayon, dealer development director, Ford Thailand. 

“Expanding and upgrading our network of dealer showrooms will increase convenience for customers, improve how we showcase our outstanding products and enhance our overall customer experience,” added Narong.