Mazda sales zoom ahead

Managing director Choichi Yuki said January is considered another highly successful month, with sales of 5,729 vehicles equivalent to a growth of 50 per cent. Sales of the Mazda2 Sport 5-door hatchback and the Elegance sedan reached 2,967, sales of the BT-50 PRO sports pickup hit 2,374 units – growing by a massive 560 per cent compared to last year – while 387 Mazda3s, highlighted by the S+ special model, were picked up by customers. 

“As for our marketing strategy in 2013, Mazda is preparing to launch special models as well as all-new models during the year, and our sales target is 80,000 vehicles, or up by 10 per cent compared to last year. The Mazda2, BT-50 PRO and the Mazda3 are our major models, which will be supported by special models that will be launched throughout 2013. This will be our highlights at the Bangkok motor show this year,” he said. “Meanwhile, Mazda is also moving forward with raising the quality of our after-sales service and expanding our dealer network from 145 to 165 this year to cater to the expected growth and to create long-term customer confidence.” 

Mazda is also launching a special sales campaign for the upcoming Chinese New Year Day, offering a Bt100,000 lucky draw reward. Customers who place orders for any Mazda model will be eligible for the top prizes, as well as iPad mini tablets. Besides, Mazda fans who trade in their old vehicles will also get up to Bt30,000 higher than the market price during the month of February.

 

 

Mazda sales, January 2013 

 

Model January 2013 January 2012 %change 

 

Mazda2 2,967 3,097 - 4% 

Mazda3 387 353 +10% 

Mazda BT-50 2,374 360 + 560% 

Premium car 1 2 - 50% 

 

Total 5,729 3,812 + 50%