Lappin heads up Lenovo's revamped Asia-Pacific drive
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Lenovo has appointed Roderick Lappin as president of its Asia-Pacific region, effective April 1 - reuniting its Asia-Pacific emerging markets and Asia-Pacific mature markets businesses into a single unit.
Lenovo is in the process of transforming its business to maintain its successful trajectory as the No 1 PC vendor in the world. The newly-consolidated region is part of this initiative to transform its business.
With this consolidated Asia-Pacific business, Lenovo will have the scale and efficiency to operate more effectively in this highly-competitive and dynamic market. Lenovo’s recent launch of smartphones and other consumer devices in the region shows the company is poised to make Asia-Pacific a growth engine in the enterprise and consumer technology market.
Lappin has a record as a driver of success across the current Lenovo APMM business, leading the company to become the PC sales leader in Japan and facilitating the successful launch of the consumer business in Australia and New Zealand.
Gianfranco Lanci, Lenovo’s chief operating officer and executive senior vice president, said Lappin has a wealth of experience in creating successful businesses in mature and emerging markets, making him the best person to head up the new Asia-Pacific business for Lenovo.
According to the new president: “Asia-Pacific presents Lenovo with a swathe of opportunities and is critical for our continued success as the global leader in PCs.
“It is to not only continue Lenovo’s momentum in the PC market, but to elevate our positions in other key categories including mobile and other consumer computing devices across Asia-Pacific,” said Lappin.
