Moxy and Bilna now region's No 1 female e-com platform
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MOXY AND BILNA have joined forces to create Southeast Asia's largest female e-commerce platform.
Moxy, Southeast Asia's leading women-focused shopping destination and Bilna, Indonesia's mother's and baby's shopping platform, have announced the strategic company merger of MoxyBilna.
The merger brings together two of Southeast Asia's leading e-commerce platforms, creating an online destination dedicated solely to serve the region's rapidly growing female economy. It also marks one of Southeast Asia's largest e-commerce M&A events of its kind to date.
Jeremy Fichet, former group chief executive officer of Moxy, said this partnership would make MoxyBilna a leading e-commerce player in the region.
Bilna's strong positioning and footprint in Indonesia, coupled with Moxy's strengths within the women e-commerce ecosystem in Thailand and Indonesia, makes the new entity a serious tier 1 player, staking the entity's flag on "Number one shopping destination for women in Southeast Asia."
Ferry Tenka, former Indonesia CEO, Bilna, said with this move, they had more than doubled their buying power and transaction volumes, ultimately creating more meaningful economies of scale and allowing them to offer better offerings to their customers.
"By coming together as a joint entity, we are now well-positioned in both Thailand and Indonesia to accelerate our growth and country expansion timetable by over 18 months" said Tenka.
Under the terms of the merger, current Group Moxy CEO Jeremy Fichet has been appointed as Group CEO of MoxyBilna, Merged Company and the current Bilna CFO Eka Himawan has been appointed as Group CFO of the merged company.
