AMD announces first desktops with 7th generation AMD PRO processors
AMD has announced the first PCs featuring 7th Generation AMD PRO APUs which deliver increased computing and graphics performance, improved energy efficiency, while providing a secure and stable platform to protect customers’ IT investments.
The announcement was made at the Canalys Channels Forum.
Jim Anderson, senior vice president and general manager, Computing and Graphics Business, AMD, said AMD was excited that PC market leaders, including HP and Lenvo, now use AMD PRO APUs in their business client computers.
“In the past two years we made incredible progress in the commercial client segment. Since its inception in mid-2014, AMD PRO processor unit shipments increased more than 45 per cent, enabling businesses all over the world to simplify IT with secure, high performance, reliable solutions” Anderson said.
Guayente Sanmartin, Vice President of Product Management, Commercial Desktops, HP Inc, said the the 7th generation AMD PRO processors are use in new HP EliteDesk 705 G3 desktop series.
“We are delivering more performance, security and flexibility to give our enterprise customers peace of mind that allows them to focus on their business, not on IT complexity,” Sanmartin said.
AMD said in its press statement that new systems from HP and Lenovo combine commercial-grade quality, performance, and stability, with exceptional video and audio capabilities enabling businesses to achieve more across key areas including productivity, manageability, and collaboration.
“We at Canalys recognize the ongoing appetite across channel and mid-size businesses globally for more secure, reliable, flexible and cost-effective technology enablement.” said Steve Brazier, President and CEO of Canalys. “As companies embrace digital options deeper in their businesses, their expectations from technology partners will change, making it imperative that IT vendors deliver products that can make an immediate impact on the market through innovation, enhanced performance and increased reliability, amongst other focus areas. These new desktops, featuring AMD processor technology, provide opportunities for businesses to handle critical challenges without sacrificing manageability, security or stability.”
AMD said its 7th Generation AMD PRO processors tackle business needs in three key areas:
-Help ensure sensitive data and trusted applications remain secure with the dedicated and integrated AMD Secure Processor technology; a system-wide secure environment that offloads and isolates security functions, providing an independent hardware-based root of trust for secure boot, content protection, application security, and fTPM 2.0 (firmware trusted platform module).
- To meet users’ growing compute and graphic demands, new AMD PRO desktop processors provide up to 14% more compute and 22% more graphic performance while being up to 32% more energy efficient than 6th generation AMD PRO processors[ii].
- Open standards and CPU-agnostic DASH manageability allows IT departments to easily integrate and manage systems. The new AMD AM4 desktop infrastructure provides a stable and upgradable platform for the future.
