aCommerce joins Line to fuel e-commerce
aCommerce has partnered with [email protected] to help expand the e-commerce business in Thailand.
Line is the biggest communication platform in Thailand in social commerce shopping, said Ten Chantaramungkorn, aCommerce director of Internet marketing.
Ten said that with this strategic partnership, aCommerce will leverage the [email protected] platform to onboard businesses and help them increase their followers and boost e-commerce sales among more than 33 million users of Line in the country.
As a full-service e-commerce enabler with a history of working with Line on e-commerce initiatives, aCommerce plans to utilise the partnership to help businesses get the most out of [email protected]
aCommerce said it has over 1,300 experienced staff to help marketing campaigns to increase the amount of [email protected] followers for business, manage [email protected] accounts on a day-to-day basis, including answering incoming messages and pushing out targeted promotions, and back-end order fulfilment and last-mile delivery.
In the highly competitive e-commerce field, aCommerce aims to help clients differentiate themselves from competitors and acquire quality shoppers.
“aCommerce knows how to make this channel efficient and cost-effective for merchants to directly engage with prospective customers and increase chances of ultimately making the online transaction,” Ten said.
aCommerce said social commerce is big business in Thailand. In Thailand, an estimated one-third to half of the total commerce gross merchant value [GMV] is taking place on social platforms such as Instagram, Facebook, and Line.
Mobile use is huge, with clients getting 50 per cent of their traffic from mobile devices and some are even seeing half of their orders coming from the mobile web and apps combined. As the Thai e-commerce market evolves, aCommerce expects social and mobile to become even more prominent.
“At aCommerce we have developed services and technology to help merchants sell on social networks, including the Line partnership, training and workshops via our aCommerce Academy programme, and technology platforms like SmartShip, our multi-shipping management platform that helps C2C [consumer to consumer] merchants get the best delivery prices based on our big data logistics algorithm,” Ten said.
e-commerce in Thailand is growing. Google and Temasek released a report pegging the Thai e-commerce market at US$11 billion (Bt391.6 billion) by 2015. ecommerceIQ, a Southeast Asian e-commerce think-tank, put the number at $51 billion.
“Regardless of the number, we are focused on our fundamentals, to help bring more brands online, build platforms and technologies to scale e-commerce operations, and continue our regional expansion, targeting Malaysia and Vietnam,” Ten said.
Ten said aCommerce was founded in 2013 and now has 1,300 staff, over 150 clients, five offices and over 10 fulfilment centres across the region.
“We’re proud to have helped launch e-commerce for major brands and retailers like L’Oreal, Philips and MatahariMall,” he said. “This rapid growth was possible due to our focus on hiring and training the best e-commerce talent as well as investing in technology and processes to scale our business.”